Email Marketing Blog

Latest trends and tips in email marketing

Interview with Reed Gusmus of QASymphony

Interview with Reed Gusmus of QASymphony

1. Can you please shortly tell us about your company and the services you provide? At QASymphony, our principal focus is on providing clients with exceptional software testing, QA, and test case management tools designed specifically for use within the

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How to Fight Procrastination

How to Fight Procrastination

Everyone procrastinates on occasion, but a full 20 percent of the U.S. population puts off today what they can do tomorrow on a regular or chronic basis, according to a study on the topic. Procrastinating leads to everything from filing

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6 Ways to Constantly Improve Your Email Marketing

6 Ways to Constantly Improve Your Email Marketing

Email Marketing is the mainstay of modern marketing. You don’t believe me? No worries. Check out McKinsey & Co report that clearly states that US companies acquire 40 times more customers through emails than Facebook and Twitter combined. In short

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6 Rules for Stellar Email Marketing Copy

6 Rules for Stellar Email Marketing Copy

Americans are bombarded with anywhere from 4,000 to 10,000 advertising messages and well over 100 emails every day. That means email marketers have their work cut out for them when it comes to capturing readers’ attention and inspiring them to

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Best Practices for Email Marketing on Mobile Devices

Best Practices for Email Marketing on Mobile Devices

The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops

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