Email Marketing Blog

Mailigen tips & news on email marketing best practices.

Exit Intent: Your Foot in the Door for a Long-Term Relationship with Visitors

Online retailers understand that while a one-time customer is great, long-term clients are a company’s bread and butter. Maintaining satisfactory company-customer relationships is the key to creating a sustainable, successful business. Unfortunately, it’s a reality that the majority of visitors leave a site without ever making a purchase. Sites with high bounce rates know the struggle […]

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Direct Response Selling vs. Storytelling: Which Side Are You On?

As a marketer or entrepreneur, we know that in the end, it doesn’t matter how great your product or service is; if you can’t sell it, you won’t survive. That’s the reason we study marketing and sales. We’re taught to follow certain rules: some feel good and others don’t. As an entrepreneur in the marketing […]


Start Your Engines – 2015 Holiday Email

Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s online sales will increase by between 6 and 8 percent, to as much as $105 billion. During the holidays, buyers are bombarded with messages, so get started in planning your strategies for the hectic holiday season. Here are […]


Five Ways to Get Creative with Content Marketing

Your audience is smart. They believe that they have seen it all and know it all, and it is your job to prove that there is something in your content portfolio that is new to them. Those who present new and relevant information get the most attention. The question is how do you do this? […]


Infographic: Towards the Mobile Future with Responsive Email Design

You know those people who check their email on their smartphones first thing in the morning? Well, this infographic is sort of about those people and how you can stay on their good side. That’s right, the seventh and final infographic in the series on email marketing rules to follow in 2016 focuses on mobile […]


Infographic: Viral Email Campaigns in the Social Media Era

Have you ever dreamed of having your email campaign go viral? These days, with the help of email marketing tools that are mindful of social media integration, the dream of viral email campaigning is not that far-fetched. The subject of the sixth infographic in the series on email marketing rules to follow in 2016 is […]


How an Apology Increased Our Email Open Rate by 50%

Email marketing is here to stay. As a marketing strategy many ‘experts’ have been predicting its downfall for the last few years, citing content marketing and social media as superior options. There’s no doubting the value of either of those two options, but with more than 91% of consumers checking their email at least once […]


Infographic: the Future of Email Content – Alive and Personal

Remember that time when an email made you feel that there’s at least someone (or…something?) paying attention? The most valued marketing emails are the ones that provide the right content at the right time. The fifth infographic in the series on email marketing rules to follow in 2016 focuses on how personalization and technologies are […]

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