Email Marketing Blog

Mailigen tips & news on email marketing best practices.
Mailigen email automation

Infographic: Back to the Future with Email Optimization

Here’s something to put on your New Year’s resolution list: 2016 is the year to get your emails in lean and mean shape. The third infographic in the series on email marketing rules to follow in 2016 focuses on email optimization. Long gone are the days of hunches, myths and rules of thumb; in 2016, […]

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1SyncMarketing Automation With Social Media-1

How Small Businesses Can Sync Marketing Automation with Social Media

Marketing automation and social media don’t seem like ideal partners. Sure, automation software enables more customer centric marketing, and it’s great for segmenting and personalizing emails. But it still can’t match the actual human interaction that makes social media so powerful. Try running too much automation on social media and you’ll start inching precariously close […]

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7 Email Marketing Mistakes That Will Cost You

Mistakes – everybody has made them. I came up with a list of seven common email marketing mistakes that you should steer clear of in order to have a trouble-free email marketing experience. This might seem like an article for email marketing novices but even the most experienced marketers slip-up every now and then. These […]

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Crafting a B2C Email Marketing Campaign

Getting the Ducks in a Row – Crafting a B2C Email Marketing Campaign

There’s a quote that reads, “If you’re failing to plan, you’re planning to fail”. B2C email marketing planning is quite straight-forward – allow Mailigen to take you through the process with our new ‘How to Guide': 6 Steps to B2C Email Marketing Success. You’ve adopted email marketing for a reason; that reason is probably the […]

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Infographic: Segmented Emails Is What The Future Holds

Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is dedicated to the virtues of segmented emails. Our understanding of an effective email is constantly […]

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How Mailigen and Bitrix24 CRM Complete Each Other

Mailigen is fulfilling its promise to provide an integrated email marketing experience. It has announced its latest integration with the Bitrix24 customer relationship management (CRM) system. This allows users to run email marketing activities within the Bitrix24 platform with ease and confidence.     So, you have got a lead. Good for you. The wheels […]

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The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode, […]

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Email Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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