You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.
Your brand is something people talk about after you have left the room. Our Brand Story Guide will help you to create an authentic brand story in order to connect with your customers, improve your marketing results and tailor the
Even though our strength is technology, our foundations will always be our people and what we believe in. We’ve put together our core values into an infographic, and we’d like you to know the advantages of being a member of
As our customer, you are our hero. We know how challenging it is to achieve new heights, be successful or simply start something new. It is crucial to have somebody by your side providing unconditional support and guidance all the
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.
E-mail campaign optimization isn’t merely a thing you do. It’s, well, more like a separate science. In order to optimize an e-mail campaign, you don’t have to learn much — you just have to understand what you can work with and use it. And once you understand, you’ll have an entirely new world to explore.
Mailigen continues to gain popularity in the email service provider (ESP) industry, and has earned the TopTen REVIEWS Silver Award for achieving excellent deliverability and functionality in their email marketing application that delivers an easy to use interface and high performance deliverability. The application was recently rated second (Silver) out of the TopTen REVIEWS 2011 Best Email Marketing Service Providers.
Mailigen’s new social features can help you connect to new clients via social sharing buttons. Mailigen has social sharing buttons for social websites like Facebook, Twitter, LinkedIn, Reddit, and others. Mailigen also offers in-depth statistics for your social media efforts, making it easy to see which social network has generated more clicks — and you know, once you’ve discovered where to put your focus, it’s all but smooth sailing.
Maybe that’s it, and social sharing isn’t an effective marketing method? There are a number ways you can look at it. However, while I don’t like dissing people, maybe some just don’t get social email marketing.