Requesting a permission to e-mail anyone at all; this is what usually freaks people out about e-mail marketing. However, permission is the thing that makes this method of direct marketing different-and viable at all. Hardcore marketing specialists who come directly from TV or radio advertising often do not really understand this, and resist the very idea of permission. This resistance is in fact quite understandable–that is, until you realize that e-mail is an individual’s private space. Permission makes sure that you only target interested customers, and cannot be offensive in any way unless you slip and make your e-mails offensive yourself.
A permission is what it is, and a permission works like a bond between you and the customer. The customer has agreed to receive* e-mails from you, but you have agreed to actually send e-mails. On the surface, that’s pretty much everything. However, there is mch more to permissions than that. The client’s agreement to receive e-mail is simply a statement of initial trust – that you’ll send things that you should send. And you better do what you can to keep the trust, or you’ll lose the customer.
Templates matter. And those who approach e-mail marketing seriously, know it. However, companies still think that their newsletter templates can be created by programmers with little experience in e-mail marketing. The DIY approach is remarkable, and creating your own template
In the series of charts about email marketing, this week we are looking at different elements of emails that are tested the most. Over 1,400 industry marketers have provided their input to identify which email elements they are or will
Direct – if not blatant – advertising has become a thing people associate with email marketing. You know, the e-mails that swarm in after you register at a site and forget to uncheck the box that says “send me regular
In the chart below you can see how B2B email newsletters perform against B2C newsletters in open rates, click-through rates and conversion rates. Almost 1,500 marketers have provided their input in determining the numbers below, and they found that email
Have you ever thought about how good it would be if you could simply buy a list of client e-mail addresses in a click? I hope you haven’t, because it is not worth it. Unless you meant renting the list
Autoresponders are underestimated. An email autoresponder can be used to set up follow-up email which you can employ in a million ways.
Never underestimate the unsubscribe link. Although it is what it is – in many cases a lost client – you can reinforce your way of thinking and make the most out of your unsubscribes. There are many different ways to
You’d be amazed if you saw the spam numbers of today. About 70 per cent of all e-mail sent is spam; furthermore, there are more than 14 billion unwanted email letters sent each day and spam generates annual losses of