Author: Guest

How Do We Interact with Email in 2017?

How Do We Interact with Email in 2017?

Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers

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Why Email Marketing & Social Media Are Like Peas in a Pod

Why Email Marketing & Social Media Are Like Peas in a Pod

When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,

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How to Fight Procrastination

How to Fight Procrastination

Everyone procrastinates on occasion, but a full 20 percent of the U.S. population puts off today what they can do tomorrow on a regular or chronic basis, according to a study on the topic. Procrastinating leads to everything from filing

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6 Ways to Constantly Improve Your Email Marketing

6 Ways to Constantly Improve Your Email Marketing

Email Marketing is the mainstay of modern marketing. You don’t believe me? No worries. Check out McKinsey & Co report that clearly states that US companies acquire 40 times more customers through emails than Facebook and Twitter combined. In short

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6 Rules for Stellar Email Marketing Copy

6 Rules for Stellar Email Marketing Copy

Americans are bombarded with anywhere from 4,000 to 10,000 advertising messages and well over 100 emails every day. That means email marketers have their work cut out for them when it comes to capturing readers’ attention and inspiring them to

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