Email Marketing Blog

Mailigen tips & news on email marketing best practices.
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Oh, The Places You Can Go: Email Design Trends Within Your Reach

You know how sometimes you look at an email design and think it’s nice but there’s nothing really ‘wow’ about it? You can’t expect sudden improvements in results if you keep on using the same old tricks over and over again. These email design trends can help you escape that hamster wheel and spice up […]

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Infographic: Email Automation As The Future Of Lead Nurturing

Nurturing – it’s the difference between having a lead and having a client. The second infographic in our series on email marketing rules to follow in 2016 focuses on how the art of lead nurturing is being transformed through email automation. As you may know, machines are taking over the world and email marketing is […]

Crafting a B2C Email Marketing Campaign

Getting the Ducks in a Row – Crafting a B2C Email Marketing Campaign

There’s a quote that reads, “If you’re failing to plan, you’re planning to fail”. B2C email marketing planning is quite straight-forward – allow Mailigen to take you through the process with our new ‘How to Guide': 6 Steps to B2C Email Marketing Success. You’ve adopted email marketing for a reason; that reason is probably the […]


Infographic: Segmented Emails Is What The Future Holds

Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is dedicated to the virtues of segmented emails. Our understanding of an effective email is constantly […]


How Mailigen and Bitrix24 CRM Complete Each Other

Mailigen is fulfilling its promise to provide an integrated email marketing experience. It has announced its latest integration with the Bitrix24 customer relationship management (CRM) system. This allows users to run email marketing activities within the Bitrix24 platform with ease and confidence.     So, you have got a lead. Good for you. The wheels […]


The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode, […]


From Team to Family via Multi-User Accounts

The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing team of some past anxieties. Read our internal case study on how we use a […]

Mailigen Email Open Rate

Email Inbox Preview – A Confidence Boost for Your Email Campaign

All of the effort that you’ve put in to create beautiful designs and powerful content for your email campaign is meaningless if it does not reach your clients’ inboxes the way that you intended it. Worry no more – Mailigen is coming to rescue with a new email marketing tool that previews your emails before […]

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