Email Marketing Blog

Mailigen tips & news on email marketing best practices.
Mailigen_Multi_User_Team

From Team to Family via Multi-User Accounts

The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing team of some past anxieties. Read our internal case study on how we use a […]

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Mailigen Inline Images Feature

Avoid Blocked Images in Emails with Inline Images Feature

What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look vastly different in subscribers’ inboxes – broken, messy and disappointing. Is there a way to avoid blocked images in emails? We came up with the Inline Images feature! Why are […]

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Mailigen Subject Line Advisor

Predict Results and Create Engaging Subject Lines with Subject Line Advisor

Smart marketers know that a perfect email subject line increases email open rates and ROI. We partnered with Alchemy Worx, the world’s largest email marketing agency, to launch a unique email marketing feature: Subject Line Advisor powered by Touchstone. The new feature is an email subject line testing tool that instantly predicts the open, click […]

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Mailigen Multi User Feature

Multi-User Account for Email Marketing Team to Collaborate Effectively

Even the greatest people need sidekicks… don’t they? We know how different your marketing teams are and that you want different permission levels for your team members. So we launched a multi-user account to allow your entire marketing team to collaborate! This our biggest feature release in 2015! And if there is more than one […]

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Mailigen integration with Shopify

Shopify and Mailigen Talk to Each Other for E-commerce Solutions

Today, e-commerce and email marketing go hand in hand. As a result, we have released a new extension with Shopify e-commerce platform. Mailigen integration with Shopify enables a two-way synchronization between your Mailigen email list and Shopify customer base, providing a highly personalized marketing experience. Include Email Marketing in your E-commerce Strategy Email marketing is […]

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Mailigen AB test feature for email

12 Case Study Tips for A/B Split Test Email Campaigns in eCommerce

Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split testing experience. Learn from his case studies and follow his 12 tips to skyrocket your […]

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Mailigen integration with Magento

Magento and Mailigen Works in Tandem for E-commerce Solutions

We’ve always believed that email marketing and e-commerce are inseparable, particularly in today’s world! So we’ve created a special extension for the Magento e-commerce platform. Mailigen integration with Magento enables a two-way synchronization between your Mailigen email list and your Magento email newsletter subscriber list in order to perform common email strategy and email automation. […]

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Christmas Email Campaign

15 Proven Tips for Your Christmas Email Campaign

The most magical time of the year has taken over our minds and to-do lists. Yes, Christmas is almost here and we want to help you make the most of it! These 15 expert tips will make your Christmas email campaign stand out and yield outstanding results! Christmas is the time of the year when […]

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