Email Marketing Blog

Mailigen tips & news on email marketing best practices.

Start Your Engines – 2015 Holiday Email

Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s online sales will increase by between 6 and 8 percent, to as much as $105 billion. During the holidays, buyers are bombarded with messages, so get started in planning your strategies for the hectic holiday season. Here are […]

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Infographic: the Future of Email Content – Alive and Personal

Remember that time when an email made you feel that there’s at least someone (or…something?) paying attention? The most valued marketing emails are the ones that provide the right content at the right time. The fifth infographic in the series on email marketing rules to follow in 2016 focuses on how personalization and technologies are […]

Mailigen Subscribe Newsletter

Why People Subscribe and Unsubscribe from Email Newsletters

You’ve been there yourself – sooner or later when visiting a company’s website, a sign-up form pops up, asking you to subscribe to an email newsletter. What will motivate you to do so? Take a moment to read some interesting insights on what drives people to subscribe and unsubscribe from email newsletters. The question of […]


Infographic: Visuals in Emails Are No Longer Static

What have been the best marketing emails you’ve received this year? Did they by any chance include stunning images? But what if those images moved… We’re dedicating the fourth infographic in our series on email marketing rules to follow in 2016 to visuals in emails and exploring why including video and GIFs in emails is […]

Mailigen email automation

Infographic: Back to the Future with Email Optimization

Here’s something to put on your New Year’s resolution list: 2016 is the year to get your emails in lean and mean shape. The third infographic in the series on email marketing rules to follow in 2016 focuses on email optimization. Long gone are the days of hunches, myths and rules of thumb; in 2016, […]

Creating a B2B Email Marketing Campaign

From Chaos to Order – Creating a B2B Email Marketing Campaign

“A goal without a plan is just a wish” is a truth that email marketers have to live by. The new ‘How to Guide': Six Steps to B2B Email Marketing Success will help turn your wishful thinking into a bankable B2B email marketing strategy. The full potential of B2B email marketing can only be unleashed […]


Infographic: Email Automation As The Future Of Lead Nurturing

Nurturing – it’s the difference between having a lead and having a client. The second infographic in our series on email marketing rules to follow in 2016 focuses on how the art of lead nurturing is being transformed through email automation. As you may know, machines are taking over the world and email marketing is […]

Crafting a B2C Email Marketing Campaign

Getting the Ducks in a Row – Crafting a B2C Email Marketing Campaign

There’s a quote that reads, “If you’re failing to plan, you’re planning to fail”. B2C email marketing planning is quite straight-forward – allow Mailigen to take you through the process with our new ‘How to Guide': 6 Steps to B2C Email Marketing Success. You’ve adopted email marketing for a reason; that reason is probably the […]

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