Growing your email list is the first step of email marketing. But sometimes when we’ve been emailing for a while, we forget about the basics of great list building. Often we start to focus only on opens, clicks, and conversions.
Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s online sales will increase by between 6 and 8 percent, to as much as $105 billion. During the holidays, buyers are bombarded with
You know those people who check their email on their smartphones first thing in the morning? Well, this infographic is sort of about those people and how you can stay on their good side. That’s right, the seventh and final
Have you ever dreamed of having your email campaign go viral? These days, with the help of email marketing tools that are mindful of social media integration, the dream of viral email campaigning is not that far-fetched. The subject of
Remember that time when an email made you feel that there’s at least someone (or…something?) paying attention? The most valued marketing emails are the ones that provide the right content at the right time. The fifth infographic in the series
You’ve been there yourself – sooner or later when visiting a company’s website, a sign-up form pops up, asking you to subscribe to an email newsletter. What will motivate you to do so? Take a moment to read some interesting
What have been the best marketing emails you’ve received this year? Did they by any chance include stunning images? But what if those images moved… We’re dedicating the fourth infographic in our series on email marketing rules to follow in
Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.
Here’s something to put on your New Year’s resolution list: 2016 is the year to get your emails in lean and mean shape. The third infographic in the series on email marketing rules to follow in 2016 focuses on email
“A goal without a plan is just a wish” is a truth that email marketers have to live by. The new ‘How to Guide’: Six Steps to B2B Email Marketing Success will help turn your wishful thinking into a bankable