Author: Līga Bizune

Top 9 Email Marketing Resources

The Internet is chock full of sites and blogs about email marketing. Staying on top of the latest trends by reading articles, blog posts and studying best practices is a crucial part of being a good marketer. You’re busy, so we thought we’d streamline the process for you a bit.

We made a Top 10 of the best Email Marketing Resources worth reading, adding to your bookmarks and subscribing to content. Happy reading!

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Email Marketing for Group Buying Websites

For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.

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New Technology in Email Marketing: Open Mail Format

Mailigen Founder, Arturs Bernovskis, recently attended the first email marketing conference in Russia and Mailigen participated in a session discussing Open Mail Format (OMF) technology. OMF is an open standard for tagging email, the open standard displays information in mailboxes

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What Is Email Marketing Situation in Russia?

10 to 13 October 2011, Russia hosted its first email marketing conference “Mailing Conference 2011”. Russian marketers clearly marked their up-coming trend: Russia looks towards the West and is more than serious to reach global standards. Mailigen, one of Europe’s

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Automated Segmentation with Mailigen Online Surveys

We’ve been working on some exciting new, easy to use, features and are proud to announce Mailigen automated segmentation. This is a completely unique capability – No other email marketing service offers fully automated segmentation. Integrating online surveys in e-mail

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The most important email optimization elements

Marketers know there is no one formula for an ideal email marketing campaign. The secret to success is testing and optimizing emails. In-depth analysis of previous results and well-considered changes in email elements can significantly boost your email marketing ROI.

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