The way we interact and share information is changing rapidly, with mobile technology leading the way. So, the way we market must also change rapidly with more tools for reaching a mobile audience. It’s no secret traditional advertising has been
Symbolizing dominance and ambition, the Dragon is considered the mightiest of the signs in the Chinese Zodiac. Dragons live by their own rules and are usually successful due to their drive, ability to face challenges and willingness to take risks.
The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month period! The world’s leading email certification and
The Internet is chock full of sites and blogs about email marketing. Staying on top of the latest trends by reading articles, blog posts and studying best practices is a crucial part of being a good marketer. You’re busy, so we thought we’d streamline the process for you a bit.
We made a Top 10 of the best Email Marketing Resources worth reading, adding to your bookmarks and subscribing to content. Happy reading!
For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.
Mailigen Founder, Arturs Bernovskis, recently attended the first email marketing conference in Russia and Mailigen participated in a session discussing Open Mail Format (OMF) technology. OMF is an open standard for tagging email, the open standard displays information in mailboxes
10 to 13 October 2011, Russia hosted its first email marketing conference “Mailing Conference 2011”. Russian marketers clearly marked their up-coming trend: Russia looks towards the West and is more than serious to reach global standards. Mailigen, one of Europe’s
We’ve been working on some exciting new, easy to use, features and are proud to announce Mailigen automated segmentation. This is a completely unique capability – No other email marketing service offers fully automated segmentation. Integrating online surveys in e-mail
Marketers know there is no one formula for an ideal email marketing campaign. The secret to success is testing and optimizing emails. In-depth analysis of previous results and well-considered changes in email elements can significantly boost your email marketing ROI.
Last week, Return Path, the world’s leading email reputation monitoring company, published Global Email Deliverability Benchmark Report of the first half of 2011. The report shows that only four out of every five or 81% of permission-based email gets delivered