Author: Aleksandrs Viļums

How Engagement Metrics Affect Your Deliverability

How Engagement Metrics Affect Your Deliverability

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the deliverability of your campaigns can be improved or impaired.

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How to Improve Email Delivery to Gmail

How to Improve Email Delivery to Gmail

Information technologies are growing rapidly, including webmail services. Gmail reached 425 million users in 2012, becoming the largest web-based email service in the world. As such, it is crucial for email marketers to be friends with this giant. How does

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What Affects Email Delivery? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on

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