Information technologies are growing rapidly, including webmail services. Gmail reached 425 million users in 2012, becoming the largest web-based email service in the world. As such, it is crucial for email marketers to be friends with this giant. How does
Customers often ask why emails are not delivered, get blocked or land in the spam folder. There are several reasons why it happens. Very often the main problem is that the sender hasn’t taken care of his reputation and email
I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on
As a delivery manager, I’m often asked about how to avoid email delivery mistakes. So, I’ve gathered some information to help you to improve your email campaign delivery results. I hope this is helpful, please let me know if you
Before you send out an email campaign, make sure you’ve created a newsletter sure to sail through spam filters and land in your recipients’ inbox folder. If your message lands in the spam folder, most likely it won’t be read.