The Mailigen team hosted marketing managers for a breakfast discussion focusing on email and social media integration. Our discussion included almost everything from gathering a database on social media to campaign publishing automatically on social sites, and much more.
Mailigen email marketing breakfast is a new initiative in order to share experience in email marketing with our clients. We are happy that many of our clients integrate their email campaigns with social media. However, at the breakfast there were also many questions that were answered by Viacheslav Kolomeyets, account manager in charge of email marketing strategy development and campaign management at Mailigen, and Aldis Blicsons, social network strategist at digital agency Digibrand.
Social Media in Email Marketing Campaigns
Mailigen platform offers various ideas on how to integrate social media into your email marketing campaigns.
1. Post your email campaigns on social media automatically
In step 1 of making your campaign, choose an option to post the link of your campaign on Twitter and Facebook. Moreover, now it is possible to post campaigns not only on your private Facebook profile, but also on your company Facebook page.
2. Add social media accounts to your newsletter
Invite your subscribers to follow your company’s social profiles by including links in your email template.
3. Share your content on social media
If you include news or blog posts in your email campaigns, add social sharing links to each of them. If people don’t want to share the whole email, they will be able to share a specific article on their social media sites. Search for the option in step 4.
“People who sign up for news and those following company’s social profiles are often two different groups. By connecting both channels you may grow both groups – those who follow social media might subscribe for newsletters, and subscribers will start to follow social networks. In any case, you should communicate through both channels so that customers can get information in the most convenient way for them,” said Aldis Blicsons, Digibrand social media expert.
Email Marketing on Social Media
You can also promote email marketing on social media. First of all, grow your database using social media sites.
1. Add a sign-up form to your Facebook page
During the breakfast, the most talked about topic was on how to gather subscribers on a Facebook page using the Facebook application. Here are more detailed instructions on how to add a sign-up form to your Facebook page.
2. Promote a subscription on Twitter, LinkedIn
You can also add a sign-up form or promote a subscription link on other social media sites, for example, Twitter, LinkedIn, etc. Read more about how to build your email list with top social media sites.
“Until this, we had only seen but not actually tried sharing our email content on social media. This might be a great opportunity to boost our audience because not all our social followers are our clients who receive email newsletters. It would be useful to add a sign-up form to social media sites as well. We’ll definitely try to put into practice what we heard at the breakfast,” Ieva Pasevska and Kristine Gruznova from Outlet Optika shared their opinion after the breakfast.
During the breakfast, social media experts highlighted that short and precise messages on social media are the best way to attract people. But as most messages stay unnoticed, it’s worthwhile repeating texts by paraphrasing them, especially on Twitter. After all, no matter which communication channel you use, the most important thing is to develop a common marketing strategy. Campaigns also addressed to a vast audience will be more effective if containing personalization elements. But we will discuss personalized marketing at yet another Mailigen breakfast.
If you have an idea about the theme of the next breakfast or want to participate, please contact our team.