It’s predicted that there could be as many as 4.6 billion email accounts worldwide by the end of 2016, making email marketing more important than ever to businesses of all sizes and niches. Tapping into just a small proportion of
Facts and myths about email sending frequency While working with clients from several industries, I often come across a similar and quite vital question for both smaller and larger email marketing programs. That question is: “How frequently should we send
A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current
If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.
Imagine you have subscribers from New York, London and other parts of the world in your email list. And you want to send them a newsletter at noon. Perform segmentation by time zones? Send at the time that fits to
I want to share with you my own case study on how I increased the email open rate from 20% to 29% by changing the subject line and resending the email to those who hadn’t opened the previous one. I
We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email
Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.
Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose
How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails.