Campaign Optimization

How to Optimize Your Call to Action

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael

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12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.

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The most important email optimization elements

Marketers know there is no one formula for an ideal email marketing campaign. The secret to success is testing and optimizing emails. In-depth analysis of previous results and well-considered changes in email elements can significantly boost your email marketing ROI.

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Tips for a Better Email Call to Action

Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.

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Optimize your email campaign to increase respond rates

E-mail campaign optimization isn’t merely a thing you do. It’s, well, more like a separate science. In order to optimize an e-mail campaign, you don’t have to learn much — you just have to understand what you can work with and use it. And once you understand, you’ll have an entirely new world to explore.

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Email Newsletter Response Rates

In the chart below you can see how B2B email newsletters perform against B2C newsletters in open rates, click-through rates and conversion rates. Almost 1,500 marketers have provided their input in determining the numbers below, and they found that email

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