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The Importance of Storytelling in Email Marketing

The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores

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How to Optimize Your Call to Action

How to Optimize Your Call to Action

Call to action (CTA) is one of the most important elements within an email campaign. If the CTA is successful, you will get a high click-through rate and achieve the goal – people will buy your product, register for an

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