You’ve been there yourself – sooner or later when visiting a company’s website, a sign-up form pops up, asking you to subscribe to an email newsletter. What will motivate you to do so? Take a moment to read some interesting
Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.
Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is
Imagine that you’re receiving an email from your own company. Would you open a letter that doesn’t even mention who you, the recipient, are? The thought isn’t enthralling, and your subconscious instantly realizes that you’re merely a number in the
We at Mailigen have launched a new feature allowing to segment contact lists by opens and clicks. Now with our action based segmentation you can perform even more targeted email marketing! Segmentation is one of the greatest features that allows
Are you targeting your customers if you send your default, non relevant newsletter to every single subscriber?
We’ve been working on some exciting new, easy to use, features and are proud to announce Mailigen automated segmentation. This is a completely unique capability – No other email marketing service offers fully automated segmentation. Integrating online surveys in e-mail
In the chart below you can see how effective are different email marketing tactics rated by B2B and B2C marketers. Delivering content relevant to a segment – has been rated as the highest in terms of tactical effectiveness.
List segmentation is nothing new for making your conversions easier and more frequent through targeted marketing. Email is relatively new, though, and now is the perfect time to use the extensive segmentation options that modern technologies provide. You should try