Email Deliverability

What Affects Email Delivery? Part 1

As a delivery manager, I’m often asked about how to avoid email delivery mistakes. So, I’ve gathered some information to help you to improve your email campaign delivery results. I hope this is helpful, please let me know if you

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Spam Filters

Before you send out an email campaign, make sure you’ve created a newsletter sure to sail through spam filters and land in your recipients’ inbox folder. If your message lands in the spam folder, most likely it won’t be read.

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How Email Bounces can Affect Deliverability

Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).

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A brief Introduction to Email Deliverability

Email deliverability directly influences the effectiveness and reach of your campaign: no one can view an undelivered email or click an unseen link. That’s why good email deliverability is vital to the success of your email marketing campaigns.

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The importance of the unsubscribe link

Never underestimate the unsubscribe link. Although it is what it is – in many cases a lost client – you can reinforce your way of thinking and make the most out of your unsubscribes. There are many different ways to

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Increase Email Deliverability

You’d be amazed if you saw the spam numbers of today. About 70 per cent of all e-mail sent is spam; furthermore, there are more than 14 billion unwanted email letters sent each day and spam generates annual losses of

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Words NOT to Use and Avoid in Emails

There are words that are boring for the subscriber, and interesting for the spam filter. To insure interesting emails that are more likely to be opened and received, not only you must write good headlines and interesting copy. You must

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