Email Delivery and Deliverability

Top Tactics to Improve Email Deliverability

Top Tactics to Improve Email Deliverability

MarketingSherpa has released a brand new chart on the most effective tactics to raise email delivery rate. Delivery is the key factor to calculate ROI and to confirm yourself that the campaign was successful. What tactics are you using to

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What Affects Email Delivery? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on

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What Affects Email Delivery? Part 1

As a delivery manager, I’m often asked about how to avoid email delivery mistakes. So, I’ve gathered some information to help you to improve your email campaign delivery results. I hope this is helpful, please let me know if you

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Spam Filters

Before you send out an email campaign, make sure you’ve created a newsletter sure to sail through spam filters and land in your recipients’ inbox folder. If your message lands in the spam folder, most likely it won’t be read.

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How Email Bounces can Affect Deliverability

Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).

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