Email Delivery and Deliverability

A brief Introduction to Email Deliverability

Email deliverability directly influences the effectiveness and reach of your campaign: no one can view an undelivered email or click an unseen link. That’s why good email deliverability is vital to the success of your email marketing campaigns.

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Increase Email Deliverability

You’d be amazed if you saw the spam numbers of today. About 70 per cent of all e-mail sent is spam; furthermore, there are more than 14 billion unwanted email letters sent each day and spam generates annual losses of

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Creating email marketing campaigns (part 1)

When you have chosen your potential clients, created a list of addressees and have combined it all together with your message – you are ready to start the sending. There are several message delivery options: 1. In case your list

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Be cool, don’t SPAM

The definition of email spam is “Unsolicited commercial email”. As an email user, you will encounter less and less email spam because most, if not all, internet service providers (ISPs) and email service providers (ESPs) are well aware that these

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The Six Key Rules not to be identified as SPAM

Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want. Before sending any email to an existing or potential client you should understand clearly how to follow the Rules and not

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