Email List Management

How to Create Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.

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Segment Your Lists by Email Opens and Clicks

Segment Your Lists by Email Opens and  Clicks

We at Mailigen have launched a new feature allowing to segment contact lists by opens and clicks. Now with our action based segmentation you can perform even more targeted email marketing! Segmentation is one of the greatest features that allows

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MarketingSherpa on the most effective email list growth tactics

This week’s chart from MarketingSherpa shows the results of a survey given to 1,100 email marketers on the most effective means of acquiring new subscribers. The survey deals with email growth tactics and their effectiveness, and, although the results are by no means surprising, we can extract very valuable information from this chart.

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