Email Marketing Campaign

Analyzing Email Marketing Campaign Results

Analyzing Email Marketing Campaign Results

If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.

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Send Automated Emails Based on XML

Send Automated Emails Based on XML

We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email

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How to Create Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.

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How to Optimize Your Call to Action

How to Optimize Your Call to Action

Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael

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Learn about Email Marketing at a Picnic!

Learn about Email Marketing at a Picnic!

To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to

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Create Automatic RSS to Email Newsletters

Automation can be a great tool for marketers. Mailigen RSS allows your email newsletter content to be placed automatically and automate when your email marketing campaign is sent. Marketer, we have created this new function with you in mind to

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