A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current
If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.
Let’s face it, every mailing list in the world is infested with inactive subscribers. We’re talking about those people who, every time you send out an email campaign, just delete your email without ever looking at its contents. Is it
We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email
Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.
Recently we shared with you our take-aways from the iLive 2013 Internet and digital marketing conference that gathered online marketers from around Europe. Now we’d like to get deeper insights into the topic of call to action, presented by Michael
To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to
In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success.
Pinterest is the fastest growing social network today. We think Pinterest email marketers should be interested! Although it’s an image-based social networking, you can also use it in content marketing. Because words are pinnable too! For most of 2012, we’ve
Automation can be a great tool for marketers. Mailigen RSS allows your email newsletter content to be placed automatically and automate when your email marketing campaign is sent. Marketer, we have created this new function with you in mind to