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How to Perform Lifecycle Email Marketing

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris

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How to Improve Your Email Conversion Rate

How to Improve Your Email Conversion Rate

Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose

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7 Questions to Email Marketing Guru Kath Pay

7 Questions to Email Marketing Guru Kath Pay

In anticipation of the Europe’s leading Internet and digital marketing conference iLive 2013, we’ve asked few questions about email marketing to Kath Pay, email and digital marketing expert from PlanToEngage. She is one of the main speakers at the iLive

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A Holiday Guide to Email Marketing

A Holiday Guide to Email Marketing

The holiday season is quickly approaching and we understand how hectic things can get during this time of year. To do lists seem to grow twice their size, the pace of life feels as if it’s in fast-forward with so

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