A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current
E-mail campaign optimization isn’t merely a thing you do. It’s, well, more like a separate science. In order to optimize an e-mail campaign, you don’t have to learn much — you just have to understand what you can work with and use it. And once you understand, you’ll have an entirely new world to explore.
Send an email newsletter, have a quick look at reports and forget about email marketing until the next month? Sounds like an old-fashioned scenario that just simply doesn’t work anymore. Today’s marketers are hurrying to integrate email throughout their overall
Expert tips are crucial when it comes to improving your email marketing performance. I am sure there are email marketing tips you have heard many times. Yes, the most frequently given tips are in fact the most helpful ones! We
What are the most common mistakes email marketers make again and again despite endless tips? We asked this question to four world-known email marketing experts and here are the 8 most useful tips. Follow them and don’t repeat these mistakes!
In most cases, a sale is not a coincidence, but a result of purposeful actions made by a smart marketer. Jordie van Rijn is such a marketer. He knows how to move smoothly from an email subject line to a
Amazing how deep he can get into your email strategy and find the right remedy for your campaign if necessary. Yes, that’s him, Tim Watson! He has over 9 years of experience specializing in email marketing. Through his consultancy work
Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris
Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose
How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails.