In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success.
If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.
In our ongoing series checking in with email marketing experts blazing new trails, we had the opportunity to chat with Scott Hardigree*. Scott is the CEO of the email marketing agency Indiemark, a company founded by email marketing veterans dedicated
Email marketing expert? Guru? Tamara Gielen prefers to say she’s simply passionate about email marketing. And this passion is focused on helping people to grow their business. Tamara Gielen has over 10 years of experience in online, email and direct
Symbolizing dominance and ambition, the Dragon is considered the mightiest of the signs in the Chinese Zodiac. Dragons live by their own rules and are usually successful due to their drive, ability to face challenges and willingness to take risks.
The high increase of smartphones this year has caused surprising results in email viewership on mobile devices. Email open rates on mobile devices have grown by 34% compared with the previous six month period! The world’s leading email certification and
For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.
Marketers know there is no one formula for an ideal email marketing campaign. The secret to success is testing and optimizing emails. In-depth analysis of previous results and well-considered changes in email elements can significantly boost your email marketing ROI.
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
Relevant email makes users happy, makes them act, and makes you happy in the end, as sending relevant emails increases the ROI (Return On Investment) of your entire list.