Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
Relevant email makes users happy, makes them act, and makes you happy in the end, as sending relevant emails increases the ROI (Return On Investment) of your entire list.
In a recent survey by MarketingSherpa, more than 1100 email marketing specialists were surveyed. It concluded that the one of biggest obstacles to communication in email marketing is creating truly relevant content for email marketing campaigns.
Although email marketing is mainly automated, it is still run by humans and is prone to human error. The main idea behind correcting errors in email marketing is response speed, but it’s not the only thing you should be worried about.
Yeah, some people still don’t get it. E-mail marketing isn’t regular marketing. You can’t expect to sell a product by annoying people, nor by sending spam. If you don’t have explicit permission to mail to the people on the list then don’t e-mail them. You shouldn’t buy or rent an e-mail lists either.
E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.
Requesting a permission to e-mail anyone at all; this is what usually freaks people out about e-mail marketing. However, permission is the thing that makes this method of direct marketing different-and viable at all. Hardcore marketing specialists who come directly from TV or radio advertising often do not really understand this, and resist the very idea of permission. This resistance is in fact quite understandable–that is, until you realize that e-mail is an individual’s private space. Permission makes sure that you only target interested customers, and cannot be offensive in any way unless you slip and make your e-mails offensive yourself.
A permission is what it is, and a permission works like a bond between you and the customer. The customer has agreed to receive* e-mails from you, but you have agreed to actually send e-mails. On the surface, that’s pretty much everything. However, there is mch more to permissions than that. The client’s agreement to receive e-mail is simply a statement of initial trust – that you’ll send things that you should send. And you better do what you can to keep the trust, or you’ll lose the customer.
Nearly every big marketing move has something in common with the other big moves. And that’s innovation. From the ’50s Marlboro Man to the more recent web buzz generating grasshopper , we can see that innovation plays a huge role
Effectiveness of email marketing can be measured in many different ways – ROI, Open Rate, Click-Trough rate and include many criteria to consider. We would like to share with you some interesting industry related information from Marketing Sherpa, one of