E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.
Requesting a permission to e-mail anyone at all; this is what usually freaks people out about e-mail marketing. However, permission is the thing that makes this method of direct marketing different-and viable at all. Hardcore marketing specialists who come directly from TV or radio advertising often do not really understand this, and resist the very idea of permission. This resistance is in fact quite understandable–that is, until you realize that e-mail is an individual’s private space. Permission makes sure that you only target interested customers, and cannot be offensive in any way unless you slip and make your e-mails offensive yourself.
A permission is what it is, and a permission works like a bond between you and the customer. The customer has agreed to receive* e-mails from you, but you have agreed to actually send e-mails. On the surface, that’s pretty much everything. However, there is mch more to permissions than that. The client’s agreement to receive e-mail is simply a statement of initial trust – that you’ll send things that you should send. And you better do what you can to keep the trust, or you’ll lose the customer.
Nearly every big marketing move has something in common with the other big moves. And that’s innovation. From the ’50s Marlboro Man to the more recent web buzz generating grasshopper , we can see that innovation plays a huge role
Effectiveness of email marketing can be measured in many different ways – ROI, Open Rate, Click-Trough rate and include many criteria to consider. We would like to share with you some interesting industry related information from Marketing Sherpa, one of
Besides the obvious – email marketing is a lot cheaper than regular marketing – there are numerous benefits to e-mail marketing in comparison to other marketing methods. In this article, we’ll discuss these benefits to try and give you an
You’ll love the difference! Email marketing is the easiest, most effective and also most affordable way to keep your customers coming back, and at the same time increase the number of your customers and most importantly increase your sales. By
Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want. Before sending any email to an existing or potential client you should understand clearly how to follow the Rules and not
Nothing would please your marketing ROI more than E-mail marketing, for a reason that E-mail marketing adds value to your customers, it is a cost effective and very valuable tool. Not only it is an interactive tool for attracting and
Email marketing made simple. What it is, how it works, where to use it? E-mail marketing is one of integral parts for any business today. Whether you have a plan for it or no – product updates, news updates or