You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.
When Christmas email blizzard has calmed, prepare a cup of hot, tasty drink and take the time to study your email marketing campaign results. If used skilfully, email can become the most measurable marketing channel in the universe. This article
Janis Rose, the Co-Founder of Mailigen, was a recent guest on B2B Nation. The series, which is hosted by TechnologyAdvice, is a podcast for B2B sales and marketers with expert opinions & advice on the most important topics in B2B
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split
If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.
It’s very important to know who your audience is and how engaged they are. By using the new contact reports feature in Mailigen, you can pinpoint how engaged your subscribers are within each email list and analyze individual contact profiles.
The marketer’s nightmare… Questions that haunt the marketer in the middle of the night are: “Was my campaign any good?” and “Could I have got a higher Email Open Rate and Email Click Through Rate?” For just like a film
Exciting news, marketer! We’ve launched Mailigen version 3.0 including the long-awaited A/B split test feature. Moreover, this feature includes four different types of tests that you can perform! You can test different subject lines, from or sender names, email content,
We’re happy to introduce to you the upgraded Mailigen reports. In our new and improved campaign reports, you will find information about the device, browser and geo location of your campaign recipients. In the new Mailigen reports, you can track