Email Marketing Blog

Mailigen tips & news on email marketing best practices.
Creating a B2B Email Marketing Campaign

From Chaos to Order – Creating a B2B Email Marketing Campaign

“A goal without a plan is just a wish” is a truth that email marketers have to live by. The new ‘How to Guide': Six Steps to B2B Email Marketing Success will help turn your wishful thinking into a bankable B2B email marketing strategy. The full potential of B2B email marketing can only be unleashed […]

Read More...
All Stories
Mailigen AB test feature for email

12 Case Study Tips for A/B Split Test Email Campaigns in eCommerce

Regular A/B split tests for email campaigns ensure more opens, clicks and conversions, according to Jorens Kovalovs from the Xnet online store. At the Mailigen breakfast, one of our most experienced clients shared with us (and you!) his A/B split testing experience. Learn from his case studies and follow his 12 tips to skyrocket your […]

Read More...
Christmas Email Campaign

15 Proven Tips for Your Christmas Email Campaign

The most magical time of the year has taken over our minds and to-do lists. Yes, Christmas is almost here and we want to help you make the most of it! These 15 expert tips will make your Christmas email campaign stand out and yield outstanding results! Christmas is the time of the year when […]

Read More...
build customer loyalty

How Far Can You Go? 3 Scenarios on How to Level Up Your Email Marketing Strategy

A goal without a plan is just a wish. To receive higher open rates and click-through rates, better engagement and ROI, an effective email marketing strategy is needed. Let’s look at three email marketing strategies. What level is your current strategy at and how can you improve it? Scenario #1 – Focus On Regular Email […]

Read More...
Analyzing Email Marketing Campaign Results

Analyzing Email Marketing Campaign Results

If you’ve already sent an email marketing campaign, chances are that you are at least familiar with the process of email campaign tracking, and have analyzed the statistics you got from your campaign. However, the analysis of acquired data doesn’t stop with open rates or the average clickthrough rate.

Read More...
Ford resubscribe email

Why and How to Resubscribe Your Email Contacts

Let’s face it, every mailing list in the world is infested with inactive subscribers. We’re talking about those people who, every time you send out an email campaign, just delete your email without ever looking at its contents. Is it a curse of the inactive subscriber? Is this for real? This is no false alarm, […]

Read More...
XML-based emails

Send Automated Emails Based on XML

We’ve created a new automation feature that allows you to inform your target audience about new products, offers and other webpage updates on a regular basis. Once set up, campaigns based on XML (Extensible Markup Language) data inclusion generate email content automatically and send regular email messages at scheduled times. XML may sound a little […]

Read More...
Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns. Personalized email marketing campaigns have better average email open rates, email click through rates and […]

Read More...
Subscribe to our Email Marketing Newsletter!

Our newsletter will keep you up to date with new content and events.

  • Receive new blog updates
  • Priority notifications of FREE Whitepapers and How To Guides
  • Important Mailigen news

Your email will never be shared, you can read our privacy policy here