Email Marketing Blog

Mailigen tips & news on email marketing best practices.
AB split

Three Fundamental Areas to Focus On to Improve Your Email Marketing Strategy

In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success. Then companies start to ask themselves, “I have this great software and a great database, […]

Read More...
Pinterest in email marketing

What is Pinterestcamp and 5 Ways to Use It in Email Marketing

Pinterest is the fastest growing social network today. We think Pinterest email marketers should be interested! Although it’s an image-based social networking, you can also use it in content marketing. Because words are pinnable too! For most of 2012, we’ve seen news reports of how Pinterest is quickly gaining fans. In April 2012, Experian Hitwise […]

Read More...

Create Automatic RSS to Email Newsletters

Automation can be a great tool for marketers. Mailigen RSS allows your email newsletter content to be placed automatically and automate when your email marketing campaign is sent. Marketer, we have created this new function with you in mind to make your daily activities easier and automate a great part of your work. How Does […]

Read More...

12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing. Here are 12 tips for optimizing your calls to action to ensure they compel potential […]

Read More...

SMS Marketing Campaign Development

Have you already switched to a new email marketing strategy? Is your strategy more dynamic, more targeted, more mobile? If you haven’t, make room in your 2012 marketing plan for SMS marketing campaigns. With the launch of our new Mailigen SMS feature, marketers can synch their email and SMS lists together to build one common […]

Read More...

Start Your Engines – 2011 Holiday Email

Have you started planning your holiday marketing campaigns? Some researchers believe the 2011 email marketing holiday season will be bigger than last year as online sales continue to grow year over year. During the holidays buyers are bombarded with messages, so get started planning your strategies for the hectic holiday season. Here are some tips […]

Read More...

Email Marketing for Group Buying Websites

For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.

Read More...

Online Surveys for email marketing campaigns

Online surveys incorporated in e-mail marketing software create both new opportunities and advantages against competitors, because, by sending carefully planned surveys, you can acquire valuable information about your existing clients.

Read More...

Email marketing Landing Pages

Email landing pages are particularly attractive to email marketers, because you can, sometimes explicitly, tell the user what to do and what you expect of him.

Read More...

Tips for a Better Email Call to Action

Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.

Read More...
Subscribe to our Email Marketing Newsletter!

Our newsletter will keep you up to date with new content and events.

  • Receive new blog updates
  • Priority notifications of FREE Whitepapers and How To Guides
  • Important Mailigen news

Your email will never be shared, you can read our privacy policy here