Email Marketing Blog

Mailigen tips & news on email marketing best practices.

How an Apology Increased Our Email Open Rate by 50%

Email marketing is here to stay. As a marketing strategy many ‘experts’ have been predicting its downfall for the last few years, citing content marketing and social media as superior options. There’s no doubting the value of either of those two options, but with more than 91% of consumers checking their email at least once […]

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Mailigen Email Open Rate

Email Open Rate ABC

The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.

email open rate

What Is a Good Email Open Rate and Email Click Through Rate?

The marketer’s nightmare… Questions that haunt the marketer in the middle of the night are: “Was my campaign any good?” and “Could I have got a higher Email Open Rate and Email Click Through Rate?” For just like a film director, who is judged on the success of his last film, marketers are judged on […]

How to Improve Your Email Conversion Rate

How to Improve Your Email Conversion Rate

Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose the best place for your sign-up form Before focusing on email conversions, have a look […]


Email Marketing Effectiveness for Ecommerce

One of the most useful tools to get revenue data from Internet or email marketing campaign is Google Analytics Ecommerce. With Google Analytics Ecommerce, you will know the exact number of purchases, income of each product and total revenue from the campaign.


Track your email marketing campaigns with Google Analytics

Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.


How email marketing metrics can help you to make your campaigns more efficient

Data from email marketing reports is often misjudged and even misused. Instead of using statistics to improve campaigns, marketers often use email marketing metrics to show the highest quarter (i.e. their boss) that email marketing is, in fact, efficient. Statistics are too often used to make excuses, not to benefit email marketing campaigns. For example, to avoid misuse of statistics, marketing expert Avinash Kaushik suggests an interesting approach to email marketing metrics: apply a “so what?” test to each and every web metric you look at.

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