Email Marketing Blog

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Holy Trinity That Ensures Your Email Gets Opened

This year, the magic numbers are 22–23%! This is the average email open rate in email marketing. However, keep in mind that this also varies by industry. The great thing is that “average” is the midway between the best and the worst. If you want to be on the winning side, this post is for […]

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How to Improve Your Email Conversion Rate

How to Improve Your Email Conversion Rate

Email conversion improvement was one of the main topics at Mailigen Summer Lab. Our guest lecturer Svetlana Djomina, top email marketing expert in Russia, shared with us five great tips on how to improve your email marketing conversion rate. Choose the best place for your sign-up form Before focusing on email conversions, have a look […]

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Click Through Rate

Email Campaign Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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Email Marketing Effectiveness for Ecommerce

One of the most useful tools to get revenue data from Internet or email marketing campaign is Google Analytics Ecommerce. With Google Analytics Ecommerce, you will know the exact number of purchases, income of each product and total revenue from the campaign.

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Track your email marketing campaigns with Google Analytics

Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.

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How email marketing metrics can help you to make your campaigns more efficient

Data from email marketing reports is often misjudged and even misused. Instead of using statistics to improve campaigns, marketers often use email marketing metrics to show the highest quarter (i.e. their boss) that email marketing is, in fact, efficient. Statistics are too often used to make excuses, not to benefit email marketing campaigns. For example, to avoid misuse of statistics, marketing expert Avinash Kaushik suggests an interesting approach to email marketing metrics: apply a “so what?” test to each and every web metric you look at.

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