Email Marketing Blog

Mailigen tips & news on email marketing best practices.

Procrastination is a killer. Don’t get lost in data!

Janis Rose, the Co-Founder of Mailigen, was a recent guest on B2B Nation. The series, which is hosted by TechnologyAdvice, is a podcast for B2B sales and marketers with expert opinions & advice on the most important topics in B2B sales and marketing today to help you evolve and push your strategy forward. In this […]

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Infographic: the Future of Email Content – Alive and Personal

Remember that time when an email made you feel that there’s at least someone (or…something?) paying attention? The most valued marketing emails are the ones that provide the right content at the right time. The fifth infographic in the series on email marketing rules to follow in 2016 focuses on how personalization and technologies are […]


Infographic: Visuals in Emails Are No Longer Static

What have been the best marketing emails you’ve received this year? Did they by any chance include stunning images? But what if those images moved… We’re dedicating the fourth infographic in our series on email marketing rules to follow in 2016 to visuals in emails and exploring why including video and GIFs in emails is […]


Oh, The Places You Can Go: Email Design Trends Within Your Reach

You know how sometimes you look at an email design and think it’s nice but there’s nothing really ‘wow’ about it? You can’t expect sudden improvements in results if you keep on using the same old tricks over and over again. These email design trends can help you escape that hamster wheel and spice up […]

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Infographic: Back to the Future with Email Optimization

Here’s something to put on your New Year’s resolution list: 2016 is the year to get your emails in lean and mean shape. The third infographic in the series on email marketing rules to follow in 2016 focuses on email optimization. Long gone are the days of hunches, myths and rules of thumb; in 2016, […]


Infographic: Email Automation As The Future Of Lead Nurturing

Nurturing – it’s the difference between having a lead and having a client. The second infographic in our series on email marketing rules to follow in 2016 focuses on how the art of lead nurturing is being transformed through email automation. As you may know, machines are taking over the world and email marketing is […]


Infographic: Segmented Emails Is What The Future Holds

Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is dedicated to the virtues of segmented emails. Our understanding of an effective email is constantly […]


The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode, […]

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