Email Marketing Blog

Mailigen tips & news on email marketing best practices.
Storytelling_Mailigen_email_marketing_software

The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode, […]

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All Stories
Integrated marketing

5 Expert Ideas on Integrated Email Marketing

Send an email newsletter, have a quick look at reports and forget about email marketing until the next month? Sounds like an old-fashioned scenario that just simply doesn’t work anymore. Today’s marketers are hurrying to integrate email throughout their overall marketing strategy. How do you integrate email marketing into your business lifecycle? Five world-renown email […]

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Tim

Tim Watson: Behavioral Email Marketing and Email Automation Now on Top

In our express interview with Summer Lab 2014 speaker and email guru Tim Watson (Zettasphere and Direct Marketing Association, UK), we found out that behavioral targeting and email automation are now on top in email marketing. What are they and how can you benefit from them? In a few words, what is behavioral marketing? Behavioral […]

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Jordie van Rijn

Move Smoothly from Subject Line to Sale. Tips by Jordie van Rijn

In most cases, a sale is not a coincidence, but a result of purposeful actions made by a smart marketer. Jordie van Rijn is such a marketer. He knows how to move smoothly from an email subject line to a sale. Jordie van Rijn is an independent email marketing consultant with his company eMailMonday. He […]

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Tim Watson

7 Cannot-Live-Without Tips by Email Expert Tim Watson

Amazing how deep he can get into your email strategy and find the right remedy for your campaign if necessary. Yes, that’s him, Tim Watson! He has over 9 years of experience specializing in email marketing. Through his consultancy work at Zettasphere he helps brands develop email strategies that get more out of the email […]

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Symbols on mobile devices

Include Symbols in Email Subject Lines

Make your email campaigns stand out in crowded inboxes by using symbols in subject lines. We are thrilled to introduce you to Mailigen’s new feature that allows you to easily include symbols in email subject lines. Attract attention with symbols in subject lines Symbols in email subject lines are becoming a trendy marketing tactic. Firstly, […]

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Lifecycle email marketing

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris Zigurs, presented the principles of lifecycle email marketing. What is lifecycle email marketing? Lifecycle email […]

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Dietmar Dahmen ar iLive 2013 confernce

Nine Lessons from Internet Marketing V.I.Ps

Recently, European marketers gathered online to participate in Europe’s leading internet and digital marketing conference, iLive 2013. Having been there and done that, we are here to bring you nine ideas shared by Very Important People a.k.a gurus in Internet marketing, on how to improve your online marketing! #1 Test => Analyze = Optimize ’’Test, […]

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