Email Marketing Blog

Mailigen tips & news on email marketing best practices.

Direct Response Selling vs. Storytelling: Which Side Are You On?

As a marketer or entrepreneur, we know that in the end, it doesn’t matter how great your product or service is; if you can’t sell it, you won’t survive. That’s the reason we study marketing and sales. We’re taught to follow certain rules: some feel good and others don’t. As an entrepreneur in the marketing […]

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Jordie van Rijn

Move Smoothly from Subject Line to Sale. Tips by Jordie van Rijn

In most cases, a sale is not a coincidence, but a result of purposeful actions made by a smart marketer. Jordie van Rijn is such a marketer. He knows how to move smoothly from an email subject line to a sale. Jordie van Rijn is an independent email marketing consultant with his company eMailMonday. He […]

Tim Watson

7 Cannot-Live-Without Tips by Email Expert Tim Watson

Amazing how deep he can get into your email strategy and find the right remedy for your campaign if necessary. Yes, that’s him, Tim Watson! He has over 9 years of experience specializing in email marketing. Through his consultancy work at Zettasphere he helps brands develop email strategies that get more out of the email […]

Lifecycle email marketing

How to Perform Lifecycle Email Marketing

Instead of separate email campaigns sent from time to time, email marketers have started to prefer a series of correlated email campaigns covering the full lifecycle of a business. During the Mailigen email marketing breakfast, our head of sales, Andris Zigurs, presented the principles of lifecycle email marketing. What is lifecycle email marketing? Lifecycle email […]

Kath Pay

7 Questions to Email Marketing Guru Kath Pay

In anticipation of the Europe’s leading Internet and digital marketing conference iLive 2013, we’ve asked few questions about email marketing to Kath Pay, email and digital marketing expert from PlanToEngage. She is one of the main speakers at the iLive conference that will be held online on May 9-10. 1. How should a newsletter look […]

Mailigen Epic Free Email Marketing

Kickstart Email Marketing with Epic Free Account up to 5,000 Subscribers

We have launched a new product to help kickstart new businesses or existing ones that are new to email marketing. Epic Free email marketing account allows you to grow database up to 5,000 subscribers and use email marketing for free forever. A new business is born every 5 seconds in U.S. according to the Startup […]

Mailigen blog

7 Must-Read Blog Posts of 2012

New year, new blog posts. As always, we’ll continue to write about new email marketing tips. So don’t miss out on the fresh content coming in 2013! Before we kick-start with new entries, let’s have a look at the most popular, shared and read articles in 2012. No matter if you are a beginner or […]

AB split

Three Fundamental Areas to Focus On to Improve Your Email Marketing Strategy

In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success. Then companies start to ask themselves, “I have this great software and a great database, […]

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