The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, we gave ourselves such a gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing team of some past anxieties. Read our internal case study on how we use a multi-user account and start using it also in your marketing team!
Before the introduction of the multi-user account feature, Mailigen’s email marketing team worked just like everyone else – with one account, one username, one password and all of the accompanying troubles.
The problems with using a single login are probably all too familiar. It opens doors to confusion when one team member makes changes to a campaign without the others knowing. It breeds mistrust when you have to give login details to someone you do not want accessing other campaigns, bills, etc. Furthermore, it is simply the nagging feeling of “what if…” that can get to you.
In comes the multi-user account feature. This is an elegant addition to Mailigen email marketing software, which allows a team to work in one account, with individual access and permission levels for each member. Read in our blog post how to collaborate effectively by using a multi-user account. The benefits are self-evident:
- It allows everyone to collaborate and stay updated on changes
- It ensures that the team leader remains in control by tracking progress, seeing what others do and granting/managing permission levels.
Mailigen’s fifth birthday email campaign was the first campaign that we executed with the help of the multiple user account. Here is how it went down.
The multi-user account feature allows the account owner to grant five different permission levels:
- Account manager
- List manager
- Custom permission – a tailored authorization for when the other options do not fit.
Every email marketing team is different and so is every project. For the Mailigen birthday email campaign, we had a team that was made up of a campaign planner, copywriter, designer and developer. They all worked under the watchful eye of our marketing director. This meant that we used three permission types:
- The account manager was our campaign planner and sender, Juris.
- The head of content was Liga, the designer was Alex and the developer was Janis – all were granted collaborator permissions.
- The marketing director, Raivo, was a watcher.
What about the account owner? Well, it was our big boss, Janis, and we liked it that way. It was his initiative to improve Mailigen email marketing services by developing a multi-user feature and so, he really owned this title.
Take it from us – adapt the multi-user account feature for your own needs. You do not have to use all of the permission types – pick and choose. Additionally, take advantage of customization – you know what your team needs. Sometimes, the one-size-fits-all solutions are just not the right fit.
Hunting for THE Campaign Idea
Planning for the birthday campaign started with dividing the roles and responsibilities. The whole email marketing team then came together to brainstorm about potential campaign ideas.
Following a Mailigen tradition, we knew that our birthday present to clients would be a 40% discount on annual plans. The big question was – how do we present it? We felt that the idea of including a cake-throwing GIF in our campaign email best represented the happy-go-lucky mood that we were in.
Nearing the “Zero Hour”
Having pinned down the concept, the account manager worked out the campaign schedule and the collaborators got down to work on the copy, design and knocking the email template into working shape. At this stage, spirited face-to-face conversations, emailing and skyping dominated but it was when we neared the “zero hour” that the multi-user account really came into play.
When we felt that the email template was solid, it was uploaded onto our account. Previewing and testing often reveal some glitches or give fresh insights and so, the collaborators tweaked and improved it until it was perfect. When the campaign was finally sent out, everyone and, most importantly, the marketing director could follow the campaign results – how many were opened and when, how many click-throughs and conversions there were, etc.
The benefits may seem subtle but they have allowed us to focus on what really matters – graduating to the next level of collaboration and growing into a family of marketers.
After each email campaign, our email marketing team comes together for retrospectives to go through the results and lessons that were learned. This time, we could draw lessons not just from the campaign itself but also, from our experience of working with the multiple user account.
Here are some of our takeaways that can serve as advice for you:
- The multi-user account feature allowed the execution to be seamless, transparent and inclusive. Everyone who was involved could comfortably work in the account on what they were equipped for.
- Customization sometimes works better. Some of our collaborators had customized permission – the collaborator permission level with a cherry on top.
- Face-to-face interaction is still irreplaceable, at least in our team. However, if team members are scattered or you have collaborators who do not work in-house, multiple user account can be a godsend.
- It is great for testing campaigns as one can follow the test results in real time and swiftly apply the necessary changes for better results.
- The team still has to make time for retrospectives and go through the campaign results in order to adjust the way that the team works and to create even better campaigns in the future.
The beauty of the multi-user account feature is that it can be helpful for teams of all shapes and sizes. So, whether you are a small, close-knit team or an army of marketers, go to your Mailigen account and try it out now!
We would love to hear your experience with the multi-user account, so feel free to comment below!