Would you leave home without your phone? Few people do. The processing capabilities of modern smartphones have made them somewhat indispensable to our daily lives. We use our phones to keep in touch with friends, stay up-to-date with news, get directions, play games and buy stuff, amongst loads of other purposes.
Long gone are the days when you had to visit a store to find the latest products and the best deals. Nowadays, you can easily find all the information you need online. What’s more, you can read reviews, compare products and deals, and order what you want – all within a few clicks.
Smartphones have made it easier than ever for consumers to buy stuff on-the-go. In fact, m-commerce sales are expected to reach $626 billion by 2018. This development hasn’t gone unnoticed by companies around the world, as they strive to develop immersive brand experiences to bridge the gap between friendship and commerce. For example, by using social media to promote products and increase their exposure.
They’re aware that consumers, by using online group purchasing and comparison sites, are more informed than ever before. As such, they’re even more selective and need to be marketed to in innovative ways. You can find out more about how businesses will have to adapt to changing consumer behavior in this great infographic.