You know those people who check their email on their smartphones first thing in the morning? Well, this infographic is sort of about those people and how you can stay on their good side. That’s right, the seventh and final infographic in the series on email marketing rules to follow in 2016 focuses on mobile devices and responsive email design.
Mobile devices have become an indispensable part of modern life – already around half of email opening occur on mobile devices. So if you want to engage mobile device users, your email marketing must adapt. If previously the prevailing email design approaches were desktop-centric or mobile-aware at best, now responsive email design is doing the victory laps!
The stakes are high. People don’t have the patience for emails that do not display correctly or landing pages that look a mess on their mobile device screens. See for yourself – if this infographic doesn’t convince you to adapt responsive email design, nothing will.
Know someone who’s still on the fence about responsive email design? Share this infographic on social media!
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Check out all infographics of the series “Email Marketing Rules for 2016”.
Chapter 1: Segmented Emails Is What The Future Holds
Chapter 2: Email Automation As The Future Of Lead Nurturing
Chapter 3: Back to the Future with Email Optimization
Chapter 4: Visuals in Emails Are No Longer Static
Chapter 5: The Future of Email Content – Alive and Personal
Chapter 6: Viral Email Campaigns in the Social Media Era