Email marketing service provider, Mailigen, announces expansion of their corporate presence with a new office location in Beijing, China.
Mailigen China is headed by Boris Fan, a dynamic leader whose resume includes senior positions in Multinational Firms and COO for a local European IT Company. The company will operate out of a Beijing office, with employees focused on sales, implementation, customer service and account management. The teams will work together to develop Mailigen business interests in China.
Mr. Fan said the company has been investigating Chinese partnerships and opportunities to expand into this thriving market:
“China has a wealth of creative talent, a dynamic culture and sheer willpower. We have created good relationships with partners in China and the timing was right to open a country office. We are now focused on creating more partnerships in email marketing service in the country.”
Mailigen is uniquely positioned to provide marketers with turn-key development solutions, creating engaging messaging programs for email subscribers. The new location will give Mailigen a central hub in Asia Pacific and allow them to provide better service and deliverability for customer email marketing programs in the region. Mailigen is eager to contribute to building out the marketing ecosystem in China and partnering with local marketers on best practices in the country.
Mailigen has also launched its Chinese website www.mailigen.cn.