Over the past year we have been hard at work building more comprehensive email marketing solutions for our customers. We are ready to unveil one of our most exciting new features – integrated SMS marketing! Bound with email marketing, SMS will deliver more timely and targeted messages, helping you boost engagement.
Almost everyone has an email address and more than 3 billion phones in the market are SMS enabled. As the mobile market explodes, texting now has twice as many active users as email. The SMS channel is growing rapidly, and marketers need to capitalize on the mobile channel. So, we set out to build a tool for you to create SMS marketing programs that produce the best results.
We’ve created Mailigen SMS, an easy to use and fully integrated SMS solution that synchs with your existing Mailigen contact lists.
Some of the great new features:
- SMS delivery to more than 200 countries and territories
- Registration of unique sender names
- Built in SMS customer management system
- Segmentation of SMS audience
- Gathering new subscribers via web sign-up forms
- In-depth SMS campaign reports
- Automatic URL shortening and click tracking
- Google Analytics integration
- SMS integration with email marketing strategy
After extensive research, the Mailigen development team identified important marketing aspects of the mobile commerce revolution and brainstormed ideas for new mobile email marketing tools for our customers. We took the best capabilities and combined them into one comprehensive tool for greater marketing impact. In keeping with our mantra of “make it easy to use”, we have created a simple to understand tool for creating and sending SMS messages. Because marketing is ultimately about the result, we put a big emphasis on reporting data because reporting is what helps you optimize campaigns and save on marketing costs.
Integrating SMS and email marketing will help you create a following and promote your company by creating a seamless messaging strategy to deliver targeted messages. Adding SMS to your marketing program allows you to reach your target audience anytime, anywhere and reach subscribers at the point in time most relevant to your offer creating a sense of urgency and dual effect if used together with email marketing campaigns.