Email Marketing Blog

Latest trends and tips in email marketing

How Do We Interact with Email in 2017?

How Do We Interact with Email in 2017?

Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers

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Why Email Marketing & Social Media Are Like Peas in a Pod

Why Email Marketing & Social Media Are Like Peas in a Pod

When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,

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Email Click Through Rate: What It Is and How to Improve It

Email Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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Interview with Reed Gusmus of QASymphony

Interview with Reed Gusmus of QASymphony

1. Can you please shortly tell us about your company and the services you provide? At QASymphony, our principal focus is on providing clients with exceptional software testing, QA, and test case management tools designed specifically for use within the

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