Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers
Company’s newsletter sign-up form can also be put in one of the most popular social networks – Facebook. Therefore, signing-up is no more static process, but dynamic one, as it can be positively influenced by friends, relatives and all those already following your news on Facebook Fan page.
Mailigen Platform Updates: Exclude Campaign Recipients, Visual Code Editor, New Automation IFs and More
Summertime here at Mailigen HQ – you’d think we’d chill but, as our customers around the world won’t stop emailing, we can’t stop either. June-July has been uber productive, and we want to bring you up to speed with the
Recently I have been asked a lot of questions about email deliverability, e.g. how to get more emails delivered in inbox instead of junk, why emails end up in junk, what affects email deliverability, how to improve email deliverability and
When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,
An email dies the minute it is sent – are you sure? What if I tell you, that your email marketing can play an important role in your off-site SEO optimization. Yes, you heard it right, your emails can improve
Onboarding & Emails: How CakeHR Uses a 31 Day Sequence to Convert Free Trial Users into Engaged Customers
A comprehensive look into why onboarding is important, the role of emails in onboarding sequences and the deconstruction of the high converting CakeHR Free Trial registration follow-up. Customer onboarding! It’s a term most SaaS companies are familiar with. They
What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look very different in subscribers’ inboxes – broken, messy and disappointing. Is there a way to
You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.
1. Can you please shortly tell us about your company and the services you provide? At QASymphony, our principal focus is on providing clients with exceptional software testing, QA, and test case management tools designed specifically for use within the