Email Marketing Blog

Latest trends and tips in email marketing

Email Click Through Rate: What It Is and How to Improve It

Email Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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Interview with Reed Gusmus of QASymphony

Interview with Reed Gusmus of QASymphony

1. Can you please shortly tell us about your company and the services you provide? At QASymphony, our principal focus is on providing clients with exceptional software testing, QA, and test case management tools designed specifically for use within the

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How to Fight Procrastination

How to Fight Procrastination

Everyone procrastinates on occasion, but a full 20 percent of the U.S. population puts off today what they can do tomorrow on a regular or chronic basis, according to a study on the topic. Procrastinating leads to everything from filing

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6 Ways to Constantly Improve Your Email Marketing

6 Ways to Constantly Improve Your Email Marketing

Email Marketing is the mainstay of modern marketing. You don’t believe me? No worries. Check out McKinsey & Co report that clearly states that US companies acquire 40 times more customers through emails than Facebook and Twitter combined. In short

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