Email Marketing Blog

Latest trends and tips in email marketing

What Is Email Marketing Situation in Russia?

10 to 13 October 2011, Russia hosted its first email marketing conference “Mailing Conference 2011”. Russian marketers clearly marked their up-coming trend: Russia looks towards the West and is more than serious to reach global standards. Mailigen, one of Europe’s

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Automated Segmentation with Mailigen Online Surveys

We’ve been working on some exciting new, easy to use, features and are proud to announce Mailigen automated segmentation. This is a completely unique capability – No other email marketing service offers fully automated segmentation. Integrating online surveys in e-mail

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The most important email optimization elements

Marketers know there is no one formula for an ideal email marketing campaign. The secret to success is testing and optimizing emails. In-depth analysis of previous results and well-considered changes in email elements can significantly boost your email marketing ROI.

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How to build email list with QR codes?

With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are

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Top 10 opportunities offered by Mailigen online surveys

Online surveys are a very convenient way to poll your clients and contacts using small investments. Carrying out online surveys gives a chance not only to find out the opinion of a target audience about the quality of your products and services, but also get data that may help in segmenting respondents in groups based on survey answers; thereby, creating options for sending more appropriate e-mails.

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Mobile email marketing forces mobile era

Mobile email marketing shares the same idea as traditional email marketing. The only difference is email reading conditions. Instead of a computer screen that measures 13 to 21 inches on the diagonal, you have maybe 2 to 4 inches depending on a mobile phone. Regardless of how we measure, it is at least 10 times less. And that… changes everyting.

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