Maybe that’s it, and social sharing isn’t an effective marketing method? There are a number ways you can look at it. However, while I don’t like dissing people, maybe some just don’t get social email marketing.
The new version introduces several significant changes to the dashboard: we have introduced a calendar and an account information panel; and we’ve put an emphasis on the knowledge base.
Since April 4th, 2011, you can take part in Mailigen’s partner program Commission Junction (CJ.com) affiliate network.
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
This week’s chart from MarketingSherpa shows the results of a survey given to 1,100 email marketers on the most effective means of acquiring new subscribers. The survey deals with email growth tactics and their effectiveness, and, although the results are by no means surprising, we can extract very valuable information from this chart.
We are very pleased to announce upgrade to Mailigen v2.0. Thanks to our really hard working development team we have prepared some cool features for our following version. Even though some of you have noticed small changes here and there there is actually much more to it that it could seem at first glance.
Using email marketing analytics correctly is what separates regular email marketers from good email marketers. Google Analytics is a powerful website tracking tool, which can be used for campaign tracking as well.
Data from email marketing reports is often misjudged and even misused. Instead of using statistics to improve campaigns, marketers often use email marketing metrics to show the highest quarter (i.e. their boss) that email marketing is, in fact, efficient. Statistics are too often used to make excuses, not to benefit email marketing campaigns. For example, to avoid misuse of statistics, marketing expert Avinash Kaushik suggests an interesting approach to email marketing metrics: apply a “so what?” test to each and every web metric you look at.
Bounced emails are like all the supervillains in the world combined. They reduce your income, make your email support provider bill bigger, and can even cause blacklisting of your entire list. Fortunately, though, things are getting better in terms of delivery for the average sender: an Epsilon study suggests that about 4 per cent of email campaigns were bounced in the 3rd quarter of 2010 (mind that the email bounce rate relies heavily on the industry, though).
Relevant email makes users happy, makes them act, and makes you happy in the end, as sending relevant emails increases the ROI (Return On Investment) of your entire list.