Email Marketing Blog

Latest trends and tips in email marketing

Mailigen joins the S.A.M.E. project

In January 2011, Mailigen finally joined the S.A.M.E. project, and has updated its email marketing platform to meet the standards introduced by this project. The DMA/Email Experience Council’s project, called S.A.M.E. (Support the Adoption of Metrics for Email), has been introduced to create a unified standard system to use in email marketing reports.

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Email List Building Tactics

The techniques and the small tricks you’ve been mastering, however, are fruitless without any subscribers. Luckily, email list building isn’t that hard once you know the basics.

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Online Surveys for email marketing campaigns

Online surveys incorporated in e-mail marketing software create both new opportunities and advantages against competitors, because, by sending carefully planned surveys, you can acquire valuable information about your existing clients.

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Top 10 email marketing mistakes

Yeah, some people still don’t get it. E-mail marketing isn’t regular marketing. You can’t expect to sell a product by annoying people, nor by sending spam. If you don’t have explicit permission to mail to the people on the list then don’t e-mail them. You shouldn’t buy or rent an e-mail lists either.

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Tips for a Better Email Call to Action

Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.

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E-mail marketing for small businesses

E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.

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