In a recent survey by MarketingSherpa, more than 1100 email marketing specialists were surveyed. It concluded that the one of biggest obstacles to communication in email marketing is creating truly relevant content for email marketing campaigns.
Although email marketing is mainly automated, it is still run by humans and is prone to human error. The main idea behind correcting errors in email marketing is response speed, but it’s not the only thing you should be worried about.
Online surveys incorporated in e-mail marketing software create both new opportunities and advantages against competitors, because, by sending carefully planned surveys, you can acquire valuable information about your existing clients.
Yeah, some people still don’t get it. E-mail marketing isn’t regular marketing. You can’t expect to sell a product by annoying people, nor by sending spam. If you don’t have explicit permission to mail to the people on the list then don’t e-mail them. You shouldn’t buy or rent an e-mail lists either.
Email landing pages are particularly attractive to email marketers, because you can, sometimes explicitly, tell the user what to do and what you expect of him.
Emails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page.
E-mail marketing creates brand awareness, which is useful for most, but especially local businesses. If a person knows you from your e-mails (but the person has to actually like you), that person is a lot more likely to choose your products if he or she has been given the opportunity.
Requesting a permission to e-mail anyone at all; this is what usually freaks people out about e-mail marketing. However, permission is the thing that makes this method of direct marketing different-and viable at all. Hardcore marketing specialists who come directly from TV or radio advertising often do not really understand this, and resist the very idea of permission. This resistance is in fact quite understandable–that is, until you realize that e-mail is an individual’s private space. Permission makes sure that you only target interested customers, and cannot be offensive in any way unless you slip and make your e-mails offensive yourself.
A permission is what it is, and a permission works like a bond between you and the customer. The customer has agreed to receive* e-mails from you, but you have agreed to actually send e-mails. On the surface, that’s pretty much everything. However, there is mch more to permissions than that. The client’s agreement to receive e-mail is simply a statement of initial trust – that you’ll send things that you should send. And you better do what you can to keep the trust, or you’ll lose the customer.
Templates matter. And those who approach e-mail marketing seriously, know it. However, companies still think that their newsletter templates can be created by programmers with little experience in e-mail marketing. The DIY approach is remarkable, and creating your own template