Email Marketing Blog

Mailigen tips & news on email marketing best practices.

From Team to Family via Multi-User Accounts

The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing team of some past anxieties. Read our internal case study on how we use a […]

Mailigen email inbox preview

Holy Trinity That Ensures Your Email Gets Opened

This year, the magic numbers are 22–23%! This is the average email open rate in email marketing. However, keep in mind that this also varies by industry. The great thing is that “average” is the midway between the best and the worst. If you want to be on the winning side, this post is for […]

Mailigen Email Open Rate

Email Inbox Preview – A Confidence Boost for Your Email Campaign

All of the effort that you’ve put in to create beautiful designs and powerful content for your email campaign is meaningless if it does not reach your clients’ inboxes the way that you intended it. Worry no more – Mailigen is coming to rescue with a new email marketing tool that previews your emails before […]

Mailigen Email Open Rate

Email Open Rate ABC

The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.

Responsive design Mailigen

We Live in a Responsive World, or the Seven Most Important Web Design Trends of 2015

Never forget that you only have ONE opportunity to make a FIRST impression. Your company’s web page, landing page or email design play a crucial role in creating the first impression of your brand. So keep up with the latest trends to look professional and motivate your potential clients to engage. We’ve talked a lot […]

Mailigen Responsive Online Surveys

Get Customer Feedback with Responsive Online Surveys

Your opinion matters! Although, when it comes to growing your business, your customers’ opinions matter much more. Your task is to obtain this feedback at any time and in any place. So we think the best solution for this job would be responsive online surveys. The perfect feedback collector Why should you survey online? There […]

Mailigen Inline Images Feature

Avoid Blocked Images in Emails with Inline Images Feature

What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look vastly different in subscribers’ inboxes – broken, messy and disappointing. Is there a way to avoid blocked images in emails? We came up with the Inline Images feature! Why are […]

Mailigen Subject Line Advisor

Predict Results and Create Engaging Subject Lines with Subject Line Advisor

Smart marketers know that a perfect email subject line increases email open rates and ROI. We partnered with Alchemy Worx, the world’s largest email marketing agency, to launch a unique email marketing feature: Subject Line Advisor powered by Touchstone. The new feature is an email subject line testing tool that instantly predicts the open, click […]

Mailigen Multi User Feature

Multi-User Account for Email Marketing Team to Collaborate Effectively

Even the greatest people need sidekicks… don’t they? We know how different your marketing teams are and that you want different permission levels for your team members. So we launched a multi-user account to allow your entire marketing team to collaborate! This our biggest feature release in 2015! And if there is more than one […]

Mailigen integration with Shopify

Shopify and Mailigen Talk to Each Other for E-commerce Solutions

Today, e-commerce and email marketing go hand in hand. As a result, we have released a new extension with Shopify e-commerce platform. Mailigen integration with Shopify enables a two-way synchronization between your Mailigen email list and Shopify customer base, providing a highly personalized marketing experience. Include Email Marketing in your E-commerce Strategy Email marketing is […]

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