Email Marketing Blog

Latest trends and tips in email marketing

Decoding the Anatomy of a Stellar Email Newsletter Design

Decoding the Anatomy of a Stellar Email Newsletter Design

For most email marketers, email newsletter is the single most effective tactic for awareness, acquisition, conversion, and retention (GIGAOM Research). When your newsletter imparts the knowledge that your subscribers are looking for, it helps building up their trust for your brand. Salesforce

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Email Click Through Rate: What It Is and How to Improve It

Email Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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