Email Marketing Blog

Mailigen tips & news on email marketing best practices.
Mailigen_Bitrix24_CRM_integration

How Mailigen and Bitrix24 CRM Complete Each Other

Mailigen is fulfilling its promise to provide an integrated email marketing experience. It has announced its latest integration with the Bitrix24 customer relationship management (CRM) system. This allows users to run email marketing activities within the Bitrix24 platform with ease and confidence.     So, you have got a lead. Good for you. The wheels […]

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Storytelling_Mailigen_email_marketing_software

The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode, […]

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Mailigen_Email_Click_Through_Rate

Email Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

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Mailigen_Multi_User_Team

From Team to Family via Multi-User Accounts

The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing team of some past anxieties. Read our internal case study on how we use a […]

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Mailigen email inbox preview

Holy Trinity That Ensures Your Email Gets Opened

This year, the magic numbers are 22–23%! This is the average email open rate in email marketing. However, keep in mind that this also varies by industry. The great thing is that “average” is the midway between the best and the worst. If you want to be on the winning side, this post is for […]

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Mailigen Email Open Rate

Email Inbox Preview – A Confidence Boost for Your Email Campaign

All of the effort that you’ve put in to create beautiful designs and powerful content for your email campaign is meaningless if it does not reach your clients’ inboxes the way that you intended it. Worry no more – Mailigen is coming to rescue with a new email marketing tool that previews your emails before […]

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Mailigen Email Open Rate

Email Open Rate ABC

The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.

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Responsive design Mailigen

We Live in a Responsive World, or the Seven Most Important Web Design Trends of 2015

Never forget that you only have ONE opportunity to make a FIRST impression. Your company’s web page, landing page or email design play a crucial role in creating the first impression of your brand. So keep up with the latest trends to look professional and motivate your potential clients to engage. We’ve talked a lot […]

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Mailigen Responsive Online Surveys

Get Customer Feedback with Responsive Online Surveys

Your opinion matters! Although, when it comes to growing your business, your customers’ opinions matter much more. Your task is to obtain this feedback at any time and in any place. So we think the best solution for this job would be responsive online surveys. The perfect feedback collector Why should you survey online? There […]

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Mailigen Inline Images Feature

Avoid Blocked Images in Emails with Inline Images Feature

What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look vastly different in subscribers’ inboxes – broken, messy and disappointing. Is there a way to avoid blocked images in emails? We came up with the Inline Images feature! Why are […]

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