Email Marketing Blog

Latest trends and tips in email marketing

How Engagement Metrics Affect Your Deliverability

How Engagement Metrics Affect Your Deliverability

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the deliverability of your campaigns can be improved or impaired.

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Top 5 Tactics to Grow Your Email Lists

Growing your email list is the first step of email marketing. But sometimes when we’ve been emailing for a while, we forget about the basics of great list building. Often we start to focus only on opens, clicks, and conversions.

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