Email Marketing Blog

Mailigen tips & news on email marketing best practices.
email open rate

What Is a Good Email Open Rate and Email Click Through Rate?

The marketer’s nightmare… Questions that haunt the marketer in the middle of the night are: “Was my campaign any good?” and “Could I have got a higher Email Open Rate and Email Click Through Rate?” For just like a film director, who is judged on the success of his last film, marketers are judged on […]

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Ford resubscribe email

Why and How to Resubscribe Your Email Contacts

Let’s face it, every mailing list in the world is infested with inactive subscribers. We’re talking about those people who, every time you send out an email campaign, just delete your email without ever looking at its contents. Is it a curse of the inactive subscriber? Is this for real? This is no false alarm, […]

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A/B Split Test

Send Only the Most Effective Emails Using A/B Split Test

Exciting news, marketer! We’ve launched Mailigen version 3.0 including the long-awaited A/B split test feature. Moreover, this feature includes four different types of tests that you can perform! You can test different subject lines, from or sender names, email content, calls to action, sending days and times – thereby allowing you to deliver only the […]

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Insert social sharing links

Gain a 158% Increase in Email CTR Using Social Sharing

When integrated with social media marketing, email campaigns reach a much wider audience and receive a much higher ROI. Find out how to use the Mailigen integrated marketing platform for email and social media marketing. Why should you integrate social media in your emails? According to research on marketing strategies in 2014 conducted by the […]

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Email authentification

How to Improve Email Delivery to Gmail

Information technologies are growing rapidly, including webmail services. Gmail reached 425 million users in 2012, becoming the largest web-based email service in the world. As such, it is crucial for email marketers to be friends with this giant. How does the growth of Gmail affect your email marketing and what can you do to improve […]

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Save More Leaves

The Greenest Marketing on Earth – INFOGRAPHIC

Each year, email marketing saves a paper forest equivalent to the territory of Switzerland, the greenest country in the world. We have created an INFOGRAPHIC showing why email marketing is the greenest marketing channel on Earth. Shocking statistics In 2013, 182.9 billion emails were sent every day. If we consider one email newsletter being roughly […]

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Mailigen Double Loop Referral Program

Recommend Mailigen and Get Rewarded

Use our freshly launched Double Loop Referral Program to recommend Mailigen email marketing services to your friends and get rewarded. What is the Mailigen Double Loop Referral Program? It’s something awesome for your marketing cost savings! Our Double Loop Referral Program allows you to share your love for Mailigen and get rewarded for it! You […]

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Jordie van Rijn

Move Smoothly from Subject Line to Sale. Tips by Jordie van Rijn

In most cases, a sale is not a coincidence, but a result of purposeful actions made by a smart marketer. Jordie van Rijn is such a marketer. He knows how to move smoothly from an email subject line to a sale. Jordie van Rijn is an independent email marketing consultant with his company eMailMonday. He […]

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Email open rate

Case Study: Resend Emails to Increase Open Rate from 20% to 29%

I want to share with you my own case study on how I increased the email open rate from 20% to 29% by changing the subject line and resending the email to those who hadn’t opened the previous one. I have talked about behavioral segmentation lots of times on the Mailigen blog. The same with […]

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Tim Watson

7 Cannot-Live-Without Tips by Email Expert Tim Watson

Amazing how deep he can get into your email strategy and find the right remedy for your campaign if necessary. Yes, that’s him, Tim Watson! He has over 9 years of experience specializing in email marketing. Through his consultancy work at Zettasphere he helps brands develop email strategies that get more out of the email […]

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