You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.
The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing
This year, the magic numbers are 22–23%! This is the average email open rate in email marketing. However, keep in mind that this also varies by industry. The great thing is that “average” is the midway between the best and
All of the effort that you’ve put in to create beautiful designs and powerful content for your email campaign is meaningless if it does not reach your clients’ inboxes the way that you intended it. Worry no more – Mailigen
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
Never forget that you only have ONE opportunity to make a FIRST impression. Your company’s web page, landing page or email design play a crucial role in creating the first impression of your brand. So keep up with the latest
Your opinion matters! Although, when it comes to growing your business, your customers’ opinions matter much more. Your task is to obtain this feedback at any time and in any place. So we think the best solution for this job
What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look vastly different in subscribers’ inboxes – broken, messy and disappointing. Is there a way to
Smart marketers know that a perfect email subject line increases email open rates and ROI. We partnered with Alchemy Worx, the world’s largest email marketing agency, to launch a unique email marketing feature: Subject Line Advisor powered by Touchstone. The
Even the greatest people need sidekicks… don’t they? We know how different your marketing teams are and that you want different permission levels for your team members. So we launched a multi-user account to allow your entire marketing team to