Mistakes – everybody has made them. I came up with a list of seven common email marketing mistakes that you should steer clear of in order to have a trouble-free email marketing experience. This might seem like an article for
There’s a quote that reads, “If you’re failing to plan, you’re planning to fail”. B2C email marketing planning is quite straight-forward – allow Mailigen to take you through the process with our new ‘How to Guide’: 6 Steps to B2C
Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is
Mailigen is fulfilling its promise to provide an integrated email marketing experience. It has announced its latest integration with the Bitrix24 customer relationship management (CRM) system. This allows users to run email marketing activities within the Bitrix24 platform with ease
Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores
You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.
The best gifts are the ones that keep on giving. For Mailigen’s fifth birthday, it gave itself one such gift – the multi-user account feature. This changed the way that email campaigns are prepared and freed the Mailigen email marketing
This year, the magic numbers are 22–23%! This is the average email open rate in email marketing. However, keep in mind that this also varies by industry. The great thing is that “average” is the midway between the best and
All of the effort that you’ve put in to create beautiful designs and powerful content for your email campaign is meaningless if it does not reach your clients’ inboxes the way that you intended it. Worry no more – Mailigen
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.