It’s predicted that there could be as many as 4.6 billion email accounts worldwide by the end of 2016, making email marketing more important than ever to businesses of all sizes and niches. Tapping into just a small proportion of
For most email marketers, email newsletter is the single most effective tactic for awareness, acquisition, conversion, and retention (GIGAOM Research). When your newsletter imparts the knowledge that your subscribers are looking for, it helps building up their trust for your brand. Salesforce
Today’s online world makes us increasingly connected and relying on each other’s support. Why are integrations a win-win tool for you, your customers and business partners? Because they save time and help all of us broaden our horizons. See how
During the recent years more and more changes and modifications in regional anti-spam laws are being announced. Any company or organization linked to commercial email sending has to comply with the laws of the given region. Mailigen, being one of
Facts and myths about email sending frequency While working with clients from several industries, I often come across a similar and quite vital question for both smaller and larger email marketing programs. That question is: “How frequently should we send
Your brand is something people talk about after you have left the room. Our Brand Story Guide will help you to create an authentic brand story in order to connect with your customers, improve your marketing results and tailor the
Even though our strength is technology, our foundations will always be our people and what we believe in. We’ve put together our core values into an infographic, and we’d like you to know the advantages of being a member of
It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the deliverability of your campaigns can be improved or impaired.
As our customer, you are our hero. We know how challenging it is to achieve new heights, be successful or simply start something new. It is crucial to have somebody by your side providing unconditional support and guidance all the
Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.