Email Marketing Blog

Latest trends and tips in email marketing

Decoding the Anatomy of a Stellar Email Newsletter Design

Decoding the Anatomy of a Stellar Email Newsletter Design

For most email marketers, email newsletter is the single most effective tactic for awareness, acquisition, conversion, and retention (GIGAOM Research). When your newsletter imparts the knowledge that your subscribers are looking for, it helps building up their trust for your brand. Salesforce

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How Engagement Metrics Affect Your Deliverability

How Engagement Metrics Affect Your Deliverability

It’s been a while since email services provided by Google, Microsoft and others started affecting email sender’s deliverability by looking at recipient’s activity. Depending on your recipient’s interaction with your emails, the deliverability of your campaigns can be improved or impaired.

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12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.

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