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Smart Email Marketing Guidelines


Smart Email Marketing Guidelines

You’ll love the difference!

Email marketing is the easiest, most effective and also most affordable way to keep your customers coming back, and at the same time increase the number of your customers and most importantly increase your sales. By using attractive, professional and good looking email marketing, you can achieve this result. Most of you already exercise email marketing, but most of you by far know how to use it to its full potential. This is where Mailigen can make a big difference, with great solutions and tools. Mailigen provides easy guidance and thorough support, step by step how you can accelerate your business’ success with minimum investment, and you’ll love the difference!

Let’s start with a few simple tips

There’s no right way of doing email marketing, but there are for sure some better ways to do it, and we can guide and support you right here, accelerating sales and growth, bringing real success to your business. First of all you need to have the right idea and plan for your business’ email marketing, which depends on what you want to achieve, who is your audience, and of course the type of business you’re doing. If you do this right the chances that your email marketing will be successful ar much bigger, and you’ll love the difference it makes to your business’ success!

1. Optimizing your customer database

To ensure that your email marketing will be effective and successful you need to collect as much information as possible about your customers. Secondly your emails must have great design and provide high quality relevant and valuable content for your customers. Regular email newsletters are easy and inexpensive to make and will keep important contact with your customers. Even more effective it will be when you target your customers, creating specific customer lists in your database, depending on your customers’ interests, age, sex, location etc. This way you can send even more relevant and targeted email campaigns to your customers and the response you’ll get will be much better, increasing volume and sales even more.

2. Increasing the number of your customers

If your emails and newsletters are done professionally, look good and provide high quality relevant and valuable content, the chances are very high that your customers will forward them to their friends, which can give you many new customers and increase your sales potential. Even better result can be achieved when you include a ‘Join our mailing list’ link on your website, where new potential customers can sign up for your mailing list, and through further communication you can turn these prospects into new loyal customers.

3. Timing & tracking

It’s easy to send out emails and it’s just as easy to see the results if you have email-reporting option available. Well Mailigen does! This enables you to get immediate response and action, and you can even schedule the delivery of your email marketing campaign for times when your customers are most likely to check emails, increasing the chances that they will read them and respond. This way you can track which customers open and respond to your email marketing, even who forwarded them to friends and who you might need to resend it to. If you added links in your email letter, you can also tell who clicked on which links in your email. Using tracking tools will help you to better understand what your customers finds interesting and read in your emails and newsletters, and you can even tailor the content in your next campaigns to get an even better response, increasing sales even more.

So, if you follow these simple steps you will definitely accelerate you business’ success, increasing sales and growth, and you’ll simply love the difference Mailigen makes for your business!

Smart Email Marketing Guidelines
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