creating email

How Do We Interact with Email in 2017?

How Do We Interact with Email in 2017?

Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers

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How to Personalize Your Emails

Imagine that you’re receiving an email from your own company. Would you open a letter that doesn’t even mention who you, the recipient, are? The thought isn’t enthralling, and your subconscious instantly realizes that you’re merely a number in the

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Composing Email From Names and Subject Lines

You can send valuable newsletters that interest your subscribers, but you have to compose an e-mail that the readers will actually read. That’s why there are certain guidelines to follow when you’re sending out email to your customers, and the

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Email Marketing isn’t Rocket Science.

Nearly every big marketing move has something in common with the other big moves. And that’s innovation. From the ’50s Marlboro Man to the more recent web buzz generating grasshopper , we can see that innovation plays a huge role

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Words NOT to Use and Avoid in Emails

There are words that are boring for the subscriber, and interesting for the spam filter. To insure interesting emails that are more likely to be opened and received, not only you must write good headlines and interesting copy. You must

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Creating email marketing campaigns (part 1)

When you have chosen your potential clients, created a list of addressees and have combined it all together with your message – you are ready to start the sending. There are several message delivery options: 1. In case your list

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