email marketing tactics

MarketingSherpa on the most effective email list growth tactics

This week’s chart from MarketingSherpa shows the results of a survey given to 1,100 email marketers on the most effective means of acquiring new subscribers. The survey deals with email growth tactics and their effectiveness, and, although the results are by no means surprising, we can extract very valuable information from this chart.

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Email List Building Tactics

The techniques and the small tricks you’ve been mastering, however, are fruitless without any subscribers. Luckily, email list building isn’t that hard once you know the basics.

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Highly Effective Email Marketing Tactics

In the chart below you can see how effective are different email marketing tactics rated by B2B and B2C marketers. Delivering content relevant to a segment – has been rated as the highest in terms of tactical effectiveness.

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