Email Marketing Blog

Mailigen tips & news on email marketing best practices.
Storytelling_Mailigen_email_marketing_software

The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode, […]

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Dietmar Dahmen ar iLive 2013 confernce

Nine Lessons from Internet Marketing V.I.Ps

Recently, European marketers gathered online to participate in Europe’s leading internet and digital marketing conference, iLive 2013. Having been there and done that, we are here to bring you nine ideas shared by Very Important People a.k.a gurus in Internet marketing, on how to improve your online marketing! #1 Test => Analyze = Optimize ’’Test, […]

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Scott Hardigree

Playing Nine Questions with Email Marketing Expert Scott Hardigree

In our ongoing series checking in with email marketing experts blazing new trails, we had the opportunity to chat with Scott Hardigree*. Scott is the CEO of the email marketing agency Indiemark, a company founded by email marketing veterans dedicated to building on insights and passion for email marketing. Scott was so insightful and candid, […]

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Email Marketing Trends 2012 – The Year of The Dragon

Symbolizing dominance and ambition, the Dragon is considered the mightiest of the signs in the Chinese Zodiac. Dragons live by their own rules and are usually successful due to their drive, ability to face challenges and willingness to take risks. Passionate and enthusiastic, dragons prefer to lead and in their professional lives express creativity, inventiveness […]

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Mobile email marketing forces mobile era

Mobile email marketing shares the same idea as traditional email marketing. The only difference is email reading conditions. Instead of a computer screen that measures 13 to 21 inches on the diagonal, you have maybe 2 to 4 inches depending on a mobile phone. Regardless of how we measure, it is at least 10 times less. And that… changes everyting.

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The most important performance measures and trends in email marketing 2011

In a recent survey by MarketingSherpa, more than 1100 email marketing specialists were surveyed. It concluded that the one of biggest obstacles to communication in email marketing is creating truly relevant content for email marketing campaigns.

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