Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s (2017) online sales will increase by 3,6 to 4.0 percent, to as much as $682.0 billion. During the holidays, buyers are bombarded with messages, so
Email delivery is a crucial part of email marketing that is still mysterious to many email marketers. If you are one of them, this infographic is made for you! We have mapped out the journey of your email campaigns from
When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,
An email dies the minute it is sent – are you sure? What if I tell you, that your email marketing can play an important role in your off-site SEO optimization. Yes, you heard it right, your emails can improve
Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.
Growing your email list is the first step of email marketing. But sometimes when we’ve been emailing for a while, we forget about the basics of great list building. Often we start to focus only on opens, clicks, and conversions.
Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores
Each year, email marketing saves a paper forest equivalent to the territory of Switzerland, the greenest country in the world. We have created an INFOGRAPHIC showing why email marketing is the greenest marketing channel on Earth. Shocking statistics In 2013,
As our priority is to educate our clients in best email marketing strategies, we are inviting you to participate at the Europe’s leading Internet and digital marketing conference iLive 2013 that will be held online on May 9-10. The conference
New year, new blog posts. As always, we’ll continue to write about new email marketing tips. So don’t miss out on the fresh content coming in 2013! Before we kick-start with new entries, let’s have a look at the most