An email dies the minute it is sent – are you sure? What if I tell you, that your email marketing can play an important role in your off-site SEO optimization. Yes, you heard it right, your emails can improve
Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.
Growing your email list is the first step of email marketing. But sometimes when we’ve been emailing for a while, we forget about the basics of great list building. Often we start to focus only on opens, clicks, and conversions.
Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s online sales will increase by between 6 and 8 percent, to as much as $105 billion. During the holidays, buyers are bombarded with
Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores
Each year, email marketing saves a paper forest equivalent to the territory of Switzerland, the greenest country in the world. We have created an INFOGRAPHIC showing why email marketing is the greenest marketing channel on Earth. Shocking statistics In 2013,
As our priority is to educate our clients in best email marketing strategies, we are inviting you to participate at the Europe’s leading Internet and digital marketing conference iLive 2013 that will be held online on May 9-10. The conference
New year, new blog posts. As always, we’ll continue to write about new email marketing tips. So don’t miss out on the fresh content coming in 2013! Before we kick-start with new entries, let’s have a look at the most
Mailigen has hosted the first email marketing workshop in China. We started a series of workshops in Europe, Asia and the United States to teach and promote high quality, professional email marketing. The initiative of educating international marketing environment was
In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success.