Email Marketing

Why Email Marketing & Social Media Are Like Peas in a Pod

Why Email Marketing & Social Media Are Like Peas in a Pod

When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,

Read more

12 Ways to Strengthen Your Call to Action

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.

Read more

Top 5 Tactics to Grow Your Email Lists

Growing your email list is the first step of email marketing. But sometimes when we’ve been emailing for a while, we forget about the basics of great list building. Often we start to focus only on opens, clicks, and conversions.

Read more

The Importance of Storytelling in Email Marketing

The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores

Read more

The Greenest Marketing on Earth – INFOGRAPHIC

The Greenest Marketing on Earth – INFOGRAPHIC

Each year, email marketing saves a paper forest equivalent to the territory of Switzerland, the greenest country in the world. We have created an INFOGRAPHIC showing why email marketing is the greenest marketing channel on Earth. Shocking statistics In 2013,

Read more

7 Must-Read Blog Posts of 2012

7 Must-Read Blog Posts of 2012

New year, new blog posts. As always, we’ll continue to write about new email marketing tips. So don’t miss out on the fresh content coming in 2013! Before we kick-start with new entries, let’s have a look at the most

Read more

© 2010-2017 Mailigen. All rights reserved.