Email Marketing Blog

Mailigen tips & news on email marketing best practices.

The Importance of Storytelling in Email Marketing

Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode, […]

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Mailigen blog

7 Must-Read Blog Posts of 2012

New year, new blog posts. As always, we’ll continue to write about new email marketing tips. So don’t miss out on the fresh content coming in 2013! Before we kick-start with new entries, let’s have a look at the most popular, shared and read articles in 2012. No matter if you are a beginner or […]

Mailigen workshop in China

Mailigen Hosts the First Email Marketing Workshop in China

Mailigen has hosted the first email marketing workshop in China. We started a series of workshops in Europe, Asia and the United States to teach and promote high quality, professional email marketing. The initiative of educating international marketing environment was born November 15 when Mailigen joined the members of International Email Marketing Summit (IEMS) that […]

AB split

Three Fundamental Areas to Focus On to Improve Your Email Marketing Strategy

In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success. Then companies start to ask themselves, “I have this great software and a great database, […]

Mailigen team

Our Mailigen Family Has Expanded!

We are happy to announce our Mailigen team has some new additions, but we are not referring to employees, we are referring to children! This month, two of our outstanding programmers each welcomed a new family member into the world. Juris, our key programmer, became the father of a healthy, baby boy. Juris has been […]

Anatomy of Email Newsletter - Infographic by Mailigen Email Marketing

The Anatomy of An Email Newsletter: Is Your Email Ready to Send? [INFOGRAPH]

If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.

Social networking and chat concept

3 Ways to Drive Results with Email + SMS

Text messaging is a direct marketing channel with extremely high open rates and ROI. According to a Placecast survey, released in May 2012, 1 in 4 or 26% of those who signed up for text messages admit the received information has led them to purchase a promoted product. While not a staggering number, that’s 26% […]

Affiliate marketing

Earn Money from Your Content

As part of the Mailigen affiliate program, you can earn extra cash from the content you already create on your website. It is easy to sign up and you gain the advantage of having a reputable email marketing company on your site. One way to retain traffic on your site while installing a call to […]

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