Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s online sales will increase by between 6 and 8 percent, to as much as $105 billion. During the holidays, buyers are bombarded with
Janis Rose, the Founder and CEO of Mailigen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores
Each year, email marketing saves a paper forest equivalent to the territory of Switzerland, the greenest country in the world. We have created an INFOGRAPHIC showing why email marketing is the greenest marketing channel on Earth. Shocking statistics In 2013,
As our priority is to educate our clients in best email marketing strategies, we are inviting you to participate at the Europe’s leading Internet and digital marketing conference iLive 2013 that will be held online on May 9-10. The conference
New year, new blog posts. As always, we’ll continue to write about new email marketing tips. So don’t miss out on the fresh content coming in 2013! Before we kick-start with new entries, let’s have a look at the most
Mailigen has hosted the first email marketing workshop in China. We started a series of workshops in Europe, Asia and the United States to teach and promote high quality, professional email marketing. The initiative of educating international marketing environment was
In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success.
We are happy to announce our Mailigen team has some new additions, but we are not referring to employees, we are referring to children! This month, two of our outstanding programmers each welcomed a new family member into the world.
If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.
Text messaging is a direct marketing channel with extremely high open rates and ROI. According to a Placecast survey, released in May 2012, 1 in 4 or 26% of those who signed up for text messages admit the received information