What’s the difference between a marketing email and transactional email? Transactional emails are a big buzzword in the world of eCommerce. They’re emails you hardly notice or pay attention to, but if they don’t exist, we immediately suspect something is
Every business has marketing habits they practice every single day. From creating meaningful relationships and producing problem-solving content, to analyzing data and using checklists that boost productivity, these are the epic marketing habits you should practice to improve your business.
Technology is a part of life. But do you know who’s responsible for all those emails in your mailbox? It started with “let’s do it.” That’s what motivates most when they think about starting a new business. But only the
You probably have read a lot about how to grow your email list and we hope you have used the best practices to build your subscriber’s database. But what comes next? How to use this valuable data you have collected?
Have you started planning your holiday marketing campaigns? The National Retail Federation is forecasting that this year’s (2017) online sales will increase by 3,6 to 4.0 percent, to as much as $682.0 billion. During the holidays, buyers are bombarded with messages, so
Email delivery is a crucial part of email marketing that is still mysterious to many email marketers. If you are one of them, this infographic is made for you! We have mapped out the journey of your email campaigns from
When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together,
An email dies the minute it is sent – are you sure? What if I tell you, that your email marketing can play an important role in your off-site SEO optimization. Yes, you heard it right, your emails can improve
Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.
Growing your email list is the first step of email marketing. But sometimes when we’ve been emailing for a while, we forget about the basics of great list building. Often we start to focus only on opens, clicks, and conversions.