In this digital age, the majority of companies are implementing some level of email marketing, but few seem to be doing it really well. A severe lack of strategy and misguided expectations are the main roadblocks of email marketing success.
We are happy to announce our Mailigen team has some new additions, but we are not referring to employees, we are referring to children! This month, two of our outstanding programmers each welcomed a new family member into the world.
If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.
Text messaging is a direct marketing channel with extremely high open rates and ROI. According to a Placecast survey, released in May 2012, 1 in 4 or 26% of those who signed up for text messages admit the received information
As part of the Mailigen affiliate program, you can earn extra cash from the content you already create on your website. It is easy to sign up and you gain the advantage of having a reputable email marketing company on
In our ongoing series checking in with email marketing experts blazing new trails, we had the opportunity to chat with Scott Hardigree*. Scott is the CEO of the email marketing agency Indiemark, a company founded by email marketing veterans dedicated
Mailigen has recently invested in technical feature enhancements to deliver improved platform performance and increase customer satisfaction. The company has created a second data center, doubled their application power by increasing their app server capability and load balancing and increased
Automation can be a great tool for marketers. Mailigen RSS allows your email newsletter content to be placed automatically and automate when your email marketing campaign is sent. Marketer, we have created this new function with you in mind to
European marketers spent May 22 at the iLive Internet marketing conference in Riga to learn more about the most effective and innovative techniques in Internet marketing. We’ve squeezed out the essence of the event and prepared 12 wise take-away ideas
Email marketing expert? Guru? Tamara Gielen prefers to say she’s simply passionate about email marketing. And this passion is focused on helping people to grow their business. Tamara Gielen has over 10 years of experience in online, email and direct