For group buying or daily deal sites, email marketing is an irreplaceable relationship channel between your business and audience. The unique business model for daily deal sites requires publishing and sharing new content every day. The rapid pace of this emerging channel requires marketers plan for a rapid pace run with efficiencies that enable a reasonable price.
10 to 13 October 2011, Russia hosted its first email marketing conference “Mailing Conference 2011”. Russian marketers clearly marked their up-coming trend: Russia looks towards the West and is more than serious to reach global standards. Mailigen, one of Europe’s
With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are
Mailigen continues to gain popularity in the email service provider (ESP) industry, and has earned the TopTen REVIEWS Silver Award for achieving excellent deliverability and functionality in their email marketing application that delivers an easy to use interface and high performance deliverability. The application was recently rated second (Silver) out of the TopTen REVIEWS 2011 Best Email Marketing Service Providers.
Online surveys incorporated in e-mail marketing software create both new opportunities and advantages against competitors, because, by sending carefully planned surveys, you can acquire valuable information about your existing clients.
In the chart below you can see how B2B email newsletters perform against B2C newsletters in open rates, click-through rates and conversion rates. Almost 1,500 marketers have provided their input in determining the numbers below, and they found that email
Nearly every big marketing move has something in common with the other big moves. And that’s innovation. From the ’50s Marlboro Man to the more recent web buzz generating grasshopper , we can see that innovation plays a huge role
Effectiveness of email marketing can be measured in many different ways – ROI, Open Rate, Click-Trough rate and include many criteria to consider. We would like to share with you some interesting industry related information from Marketing Sherpa, one of
Besides the obvious – email marketing is a lot cheaper than regular marketing – there are numerous benefits to e-mail marketing in comparison to other marketing methods. In this article, we’ll discuss these benefits to try and give you an
Email marketing made simple. What it is, how it works, where to use it? E-mail marketing is one of integral parts for any business today. Whether you have a plan for it or no – product updates, news updates or