If you are like us, you love a good visual guide to the key pieces of information you need to do a great job. For instance, next time you create an email newsletter, you may want to rethink the call to action you are using. We went through and extracted some key data points to create this insightful infograph for you to use when creating your next email newsletter – The Anatomy of an Email Newsletter.
We’ve been working on the new Mailigen Drag’n’Drop editor for a while and recently some of our clients were given an opportunity to try the new editor while it was still being tested. We are excited to launching it and make it available to all our users.
Although email marketing is mainly automated, it is still run by humans and is prone to human error. The main idea behind correcting errors in email marketing is response speed, but it’s not the only thing you should be worried about.
Are you targeting your customers if you send your default, non relevant newsletter to every single subscriber?