email personalization

Best Subject Lines to Increase Your Open Rate

Best Subject Lines to Increase Your Open Rate

Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in

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How to Create Personalized Emails

How to Create Personalized Emails

Personalized emails corresponding to your recipients’ needs and interests will bring you happier customers and better business results. During Mailigen Summer Lab, our email marketing expert Kriss Boritis shared with us his skill set on how to personalize email campaigns.

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How to Personalize Your Emails

Imagine that you’re receiving an email from your own company. Would you open a letter that doesn’t even mention who you, the recipient, are? The thought isn’t enthralling, and your subconscious instantly realizes that you’re merely a number in the

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