Marketers need more and more data about customers to nurture the relationship with them. At the same time, people are bored with promotional emails, and only something extraordinary convinces them to give more personal data. It’s crystal clear that marketers
The open rate is the average of opened emails divided by the delivered sent emails. The average email open rate is the number of opened e-mails divided by the number of delivered e-mails.
Creative email content is the only way to make your email newsletter stand out. Employing creativity will make your subscribers look forward to future emails and assist in calling them to action. At a recent Mailigen breakfast meeting, email marketing
Expert tips are crucial when it comes to improving your email marketing performance. I am sure there are email marketing tips you have heard many times. Yes, the most frequently given tips are in fact the most helpful ones! We
In most cases, a sale is not a coincidence, but a result of purposeful actions made by a smart marketer. Jordie van Rijn is such a marketer. He knows how to move smoothly from an email subject line to a
Amazing how deep he can get into your email strategy and find the right remedy for your campaign if necessary. Yes, that’s him, Tim Watson! He has over 9 years of experience specializing in email marketing. Through his consultancy work
How do you make email subscribers react to your email campaigns? Kath Pay, email marketing guru from PlanToEngage, shared with us at the iLive 2013 conference six tips on how to motivate your email subscribers to act on your emails.
Are you targeting your customers if you send your default, non relevant newsletter to every single subscriber?
Last week, Return Path, the world’s leading email reputation monitoring company, published Global Email Deliverability Benchmark Report of the first half of 2011. The report shows that only four out of every five or 81% of permission-based email gets delivered
With the exploding rise of smartphones marketers are mobilizing their email marketing programs. Some tactics include making emails mobile-friendly, signing up for newsletters via SMS and social media engagement in email list building. Many marketers are finding QR codes are