Personalisation, in the context of email marketing, is the technique of targeting an email campaign to a specific subscriber by leveraging the data and information you have about them. That user information can include first or last name, date of birth, address,
Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing.
Make your email campaigns stand out in crowded inboxes by using symbols in subject lines. We are thrilled to introduce you to Mailigen’s new feature that allows you to easily include symbols in email subject lines. Attract attention with symbols
To make our marketing environment more creative, we have started a brand new activity – learning the tips and tricks of email marketing outdoors! Continuing the monthly breakfasts with our customers, we have carried them over from the office to
Marketers know there is no one formula for an ideal email marketing campaign. The secret to success is testing and optimizing emails. In-depth analysis of previous results and well-considered changes in email elements can significantly boost your email marketing ROI.
Writing email subject lines is often guesswork, and, like copywriting, your ability to write a strong subject line can depend on “the flow of the moment”, not only your past experience.
You can send valuable newsletters that interest your subscribers, but you have to compose an e-mail that the readers will actually read. That’s why there are certain guidelines to follow when you’re sending out email to your customers, and the